A successful businessman and former two-term governor of Florida, Jeb Bush has all of the family charm and political pedigree, without George W.’s tendency to wrestle with the English language. He’d make the perfect Republican presidential candidate, the thinking goes, if only his older brother hadn’t gotten there first. But perennial Jeb-for-President whispers always end the same way: Bush says no and the GOP’s rainmakers move onto the next shiny object. This year was no exception.