Attack Ad Fundamentals

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Hillary’s new “comparison” ad up in PA.

It’s unusual for the genre: Hillary’s the one in b&w, not her opponent, and the music is a peppy yet vaguely menacing sort of waltz (it sounds like the music that would be playing while Hannibal Lecter looks up recipes). The last lines, however, are classic: “There are more and more questions about Barack Obama. Instead of attacking, maybe he should answer them.”

More and more questions! Run away!

Also, any excuse to post this again…

UPDATE: Ambinder will write his headlines more carefully from now on.