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When Obama inarticulately argued that government-funded projects like roads and bridges help businesses thrive by saying, “If you’ve got a business, you didn’t build that,” a Republican meme was born. “You didn’t build that” became the rallying cry of conservatives who felt Obama disdained the private sector and even the official theme of one day of the Republican National Convention in Tampa. Delegates waved “We Built It” placards while a parade of entrepreneurs appeared onstage to tell the crowd how Obama had hurt them. In the end, the out-of-context slogan wasn’t quite enough to tear down the man who said it.