‘This Guy Is Different Than You Have Experienced Before’

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Andrew Kaczynski digs up a 2004 video of Mitt Romney explaining to fellow Republicans why flip-flopping is so devastating to a presidential candidate. He was talking about John Kerry of course. But this kind of footage presents all kinds of opportunities for devious ad-makers to slice and dice Romney, and his repeated use of “this guy,” which, taken out of context, could be made to seem self-referential, seems destined for some absolutely brutal attack ad. Of course, as far as the primary is concerned, Newt Gingrich has logged quite a few hours on C-SPAN over the years, too.