The man who brought us Willie Horton is back. Floyd Brown, who created the 1988 political ad, has announced the beginnings of a multi-pronged, long-range independent expenditure campaign against Barack Obama. He has started four organizations to serve as front groups, plans to blast out a fundraising email to between 3 and 7 million conservatives, and debuted his first ad, which tries to argue that Obama is weak on crime, and therefore weak on terrorism.
Key quote from my story about the effort on Time.com: “The campaign by Hillary Clinton has not been able to raise Obama’s negatives,” said Brown on Monday. “It is absolutely critical that Obama’s negatives go up with Republicans.”
See the first ad, such as it is, here. It is set to run in North Carolina, though the size of the buy may be little more than symbolic.