I just got a call from a conservative marketing consultant I know. He is in a panic. “I am in the midst of a major crisis with a lot of people,” he said. “Hillary Clinton is going to die today. Do you know what that means for conservative fundraising all over America?”
I do. Big trouble. For most of the year, Hillary has been the only rallying point for conservatives, besides anger over immigration policy, which still divides some portions of the Republican Party. The consultant continued: “Emails are flying fast and furious to try to find out if she is dead and if she needs to be pulled from the copy” of direct mail pieces, which are set to be mailed. Some are going to try to just add Barack Obama’s name, he said. Some may have to rethink the whole pitch.
“There is a gigantic transition that will begin to take place,” the consultant said. “The witch is dead, and life is going to change.”