By now, most of us can agree that Democrats have largely failed to use health care reform as a political boost. The new law remains unpopular with half or more of the U.S. population and it will be one of several critical issues in the upcoming mid-term elections, particularly in districts where freshman, Blue Dog or vulnerable Democrats voted in favor of the Patient Protection and Affordable Care Act.

The law did pass, by the way. Apparently, a lot of voters don’t know this. Ben Smith of Politico got word of what was presented today on a conference call organized by FamiliesUSA, a powerful and well-funded grassroots group that advocated for reform and will provide support for messaging about the law as its implemented. A PowerPoint presentation discussed on the call led Smith to rightly note that a messaging shift on health reform is underway.