An accounting firm called Baker Tilly (“Candor. Insight. Results.”) sent me an e-mail last Thursday with the following subject line:
Waste to Energy at International Cheese Technology Expo
It took me a little while to get my head around the full power of this beautifully terse and irresistibly earnest pitch. We were dealing here not just with cheese technology, but an entire expo devoted to it. Moreover, during this expo the benefits of converting cheese production waste into energy were, apparently, to be discussed. This cleverly front-loaded twist—“Waste to Energy”—was, on its own merits, a near-perfect teaser. Are we talking whey? Cow dung? (Both, it turns out!) It was almost impossible not to read on.





