Anyone doubting that the election will hinge on Latino turnout need only tune in to Spanish Language television these days.
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Why Romney’s Inaccurate Auto Ad May Be Smart Politics
A deceptive ad about the 2009 auto bailout from Mitt Romney is taking center stage in the final week before the election.
Obama Recommits to Abortion Deception
The Obama campaign is out with a new campaign ad Thursday, tripling down on its false claim that Mitt Romney wants to outlaw all abortion, even in cases of rape, incest and the life of the mother.
¿Cómo Se Dice ‘Vote For Me’ To Spanish Speakers?
Both Barack Obama and Mitt Romney have new television spots up today designed to appeal to Spanish-speaking voters. But only one candidate endeavors to speak to those voters in their native language.
AFP Brings Poetry To Political Boob Tube
Politicians are supposed to campaign in poetry and govern in prose. But political advertising this cycle has been, for the most part, a bunch of PowerPoint presentations overlaid on file photo montages. Grainy shot, voice over, bucolic shot, newspaper quote, statistic, out. They are, for the most part, ugly, predictable and boring. (They …
Ad War Update: Obama and Romney at Your Kitchen Table
You know the presidential campaign is getting serious when both candidates stop stabbing each other with sharpened Pinnochio noses long enough to speak directly to you, the voter. “If I could sit down with you in your living room or around the kitchen table,” Obama says in a new direct-to-camera ad, “here’s what I’d say”:
With Romney on the Ropes, GOP Super PACs Keep Firing Away
As Mitt Romney‘s campaign tries to regain control of its message and allay growing conservative doubts about whether he can beat Barack Obama, Republican super PACs are watching carefully and gauging how they can best steer their …
Romney’s New Approach: The Tale of Two Ads
Mitt Romney has a very tricky problem. He’s running against an incumbent President whose poll numbers have proved resilient in the face of a weak economic recovery. The last few weeks have produced a bit of Republican panic, so his campaign is out with a Bold New Strategy™: Senior Romney adviser Stuart Stevens tells Politico (the …
Will the Ad Wars Make Any Difference?
Here comes the flood. The Obama and Romney campaigns, and their allied super PACs, are on course to spend more than $1 billion on television advertising in 2012. But only about half that money has already been spent. In my new magazine story, now available online to subscribers, I look at the campaign ad wars filling this three-week …
That Priorities USA Ad: Dishonest but Important
That new Priorities USA ad which effectively blames Mitt Romney for a woman’s cancer death is a strange beast. It is at once the most dishonest and substantive ad of the summer.
Checking Romney’s Claim that Obama Wants to ‘Gut Welfare Reform’
In a new ad released Tuesday, Mitt Romney charges that the Obama Administration has returned to “plain old welfare” by dropping work requirements passed in 1996 under Bill Clinton. The ad focuses on a July 12 directive from the Department of Health and Human Services (HHS), which informed states that it will issue waivers for those …
Negative Ads: A Shift in Tone for the 2012 Campaign
With only 16 weeks until the November election, Barack Obama and Mitt Romney are on track to fuel one of most negative presidential campaigns in recent history — whether voters want it or not. According to Kantar Media, which tracks political advertising, 89% of Obama’s ads in recent weeks featured an anti-Romney message, while 94% …
It’s That Time Again When a Candidate Films Himself Shooting Stuff
Ron Gould, who’s running for Congress in Arizona’s 4th, joins the proud tradition of aspiring public officials who demonstrate their love of democracy by blasting things to smithereens: