White House: Drink More Water

Michelle Obama is teaming up with corporations to change Americans' drinking habits in a campaign that has its share of critics.

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Jacquelyn Martin / AP

Michelle Obama speaking about the Let’s Move campaign in Washington, July 10, 2013.

First Lady Michelle Obama is launching an initiative to get people drinking more water. The campaign, called Drink Up, kicks off Thursday in the aptly named Watertown, Wisc. and is the latest effort in her 3-year-old Let’s Move campaign to get Americans living healthier lives.

Inspiring Drink Up is the realization that Americans are far from adequately hydrated. Though the Associated Press reports that water consumption is on the rise, the Center for Disease Control (CDC) estimates that 43% of U.S. adults drink less than four cups of water every day and 7% of adults drink no water at all: a far cry from the eight 8oz glasses that have long been touted as the recommended daily amount. Even more worryingly, Drink Up says that a nearly a quarter of the nation’s children do not drink any water on a daily basis but instead meet their liquid needs with sugary drinks.

While those numbers indicate a serious problem, officials say that Drink Up will adopt an encouraging rather than hectoring tone.

“We’re being completely positive in our messaging, every participating [water] company has agreed to only encourage people to drink water, not focus on what people shouldn’t drink or even why their water might be better. It is just more water,” said Lawrence Soler, the president of the Partnership for a Healthier America, a nonprofit launched in conjunction with the Let’s Move campaign.

(MORE: Study Shows the Perils of a Heavy Bottled-Water Habit)

The CDC says that simply eliminating sugary drinks can cut as many as 650 calories from a person’s daily caloric intake. However, the campaign will steer away from negative messages against specific types of drinks. Efforts to target soda, such as proposed taxes on its consumption, have failed in states across the country because of well-funded resistance from industry lobbyists. An attempt to ban large servings of soda in New York City was similarly ill-fated.

Drink Up’s decision to avoid taking on the soda companies is sure to garner its share of critics, in the same way that the Let’s Move campaign has been taken to task for its emphasis on exercise and failure to attack the role of junk food and poor nutrition in America’s obesity epidemic.

However, Soler says the campaign is “actually trying to learn from the private sector and engage people in positive way that’s more inspiring.”  This, he argues, will be “the most effective way to make sure people are getting the water they need.”

The cities of Chicago and Houston have already joined the campaign, as has Los Angeles County. Civic backers pledge to promote water consumption through signage and social media. PSAs will begin popping up on broadcast stations beginning Thursday.

The Drink Up campaign is  working with the American Beverage Association and the International Bottled Water Association, as well as several bottled water companies, including Aquafina, Voss, Poland Spring and Deer Park, who will carry the campaign’s water-drop logo on their products, websites and trucks.

MORE: Soda Contributes to Behavior Problems Among Young Children

41 comments
damicoahr
damicoahr

People, this is not a political event, nor is it a health event.
Please see it for exactly what it truly is.

It's a very cleverly executed and well-coached marketing rollout of the "drink up" campaign to get you, 300 million Americans, to buy more bottled water.

It's all about this little tiny innocuous blue (and politically correct pink) symbol:
https://lh3.ggpht.com/-tGCUnwjFoCU/UjJ_-EUUVpI/AAAAAAAA9H8/DlF3jAcS9iU/s400/flotuslongwatertown.jpg

The proof is in the sponsorship - and in exactly what our FLOTUS says - and specifically in what she has been cleverly coached NOT to say (i.e., buy more bottled water instead of bottled soda) but which is what most of you are going to do.

The beauty is that this little symbol which is all over the background of the campaign pictures, is going to cost YOU (yes you) something like two cents per bottle! So, every time you see it (and you will see it all over the place in the future, think, "ka ching!"

I wish *I* came up with a clever marketing campaign to make people buy more bottled water than they feel like drinking, and then, I get the government to pay for the rollout - and - best of all - the people reimburse my marketing team every time they fall for it, and buy my expensive bottled water.

It's sheer genius people!

You must congratulate its sponsors:
http://www.youarewhatyoudrink.org/supporters/

RossBanick
RossBanick


 @MaureenBeach 

Do you really think this is about encouraging people to drink more water?

This is not a political event, nor is it a health event (otherwise, there's be some science involved).

 Please see it for exactly what it truly is.

It's a very cleverly executed and well-coached marketing rollout of the "drink up" campaign to get over 300 million Americans, to buy more bottled water (and, to have we Americans fund that campaign!).

It's so very clever, that I wish I had thought of it myself!

It's all about this little tiny innocuous blue (and politically correct pink) symbol:
https://lh3.ggpht.com/-tGCUnwjFoCU/UjJ_-EUUVpI/AAAAAAAA9H8/DlF3jAcS9iU/s400/flotuslongwatertown.jpg

The proof is in the sponsorship - and in exactly what our FLOTUS says - and specifically in what she has been cleverly coached NOT to say (i.e., buy more bottled water instead of bottled soda) but which is what most of you are going to do.

The beauty is that this little symbol which is all over the background of the campaign pictures, is going to cost YOU (yes you) something like two cents per bottle!

So, every time you see it (and you will see it all over the place in the future, think, "ka ching!"

I wish *I* came up with a clever marketing campaign to make people buy more bottled water than they feel like drinking, and then, I get the government to pay for the rollout - and - best of all - the people reimburse my marketing team every time they fall for it, and buy my expensive bottled water.

It's sheer genius!

You must congratulate its sponsors:
http://www.youarewhatyoudrink.org/supporters/

MaureenBeach
MaureenBeach

We commend Mrs. Obama and the Partnership for a Healthier America on its new initiative encouraging people to drink water. Hydration is important to staying in balance, and bottled water provides people with a convenient and popular choice. Through the beverage industry’s support of this new initiative, we are once again contributing meaningful ways to achieve a balanced lifestyle.- Maureen at American Beverage Association 

RossBanick
RossBanick

Ummm... drink water? More water? More than what? One glass more than I drank yesterday? Or, is it one BOTTLE more than I feel like drinking today? Let's forget about physiology and the ADH response honed over a billion years of evolution. As the beverage lobby's recently trained proxy, Michelle doesn't need to actually know anything about science. Just marketing messages. And what cleaner  message than "drink water!". However, what the politicians are not telling us is that the American and International Beverage Associations lobbied them to use our tax dollars to tell us to buy more of their artificially bottled water, and the marketing guys swore Americans would drink it up. OK. Why not just say so then? "Well", Obama giggles, "They really want us to tell you to buy more of their bottled beverage - but, we just can't do that - you know ... Bloomberg and all - so - they trained me to seem so innocent as I tell all of you to buy more of the beverage companies' bottled water instead." Hmmm... "And, the beauty of it all is that the marketing team cleverly disguised this a health message!" Uh huh "To be touted" she continued "in Watertown, no less! How cute of a marketing message is that! Hmmm... Obama ... bottled water. health message. beverage companies... OK. Why not tell me to breathe more air? Just one gulp more a day. It's scientifically proven that air helps you be your best in school, at work, and on the athletic field. Breathe more air! Oh?  What's that you say? Nobody is selling bottled air? Darn. How about take more vitamins then? People must be selling vitamins, right? Oh, not the beverage companies? Drat. Too bad. That would actually be healthy. Well, what about eating a balanced diet? Still no? Really? I guess beverage companies don't sell balanced diets. It's "Drink more water - or die!" Who can assail that dire message? That's the beauty of mass marketing! (Who better than beverage companies to simplify marketing messages?) If only they had the perfect spokesperson. Thank you Michelle Obama! Go Michelle. Go Watertown. Go CocaCola. Go Pepsi. Go more artificially BOTTLED WATER!!

DavidBell
DavidBell

If I have to listen to her, it takes something a lot stronger than water.

JoseAlvesAlves
JoseAlvesAlves

Boa iniciativa da Primeira Dama Michelle Obama, mais água e menos refrigerantes. Very good.

DonQuixotic
DonQuixotic

Michelle Obama encourages Americans to drink more water for their own health.  

Outraged, the GOP and their base swear off water from their diets and die within a few days.

MiltonSpears
MiltonSpears

TIME magazine said: "Drink Up’s decision to avoid taking on the soda companies is sure to garner its share of critics, in the same way that the Let’s Move campaign has beentaken to taskfor its emphasis on exercise and failure to attack the role of junk food and poor nutrition in America’s obesity epidemic." 

Boy, I didn't know that TIME magazine told such bald faced lies. Lets Move doesn't focus on junk food and poor nutrition? Really?  From Lets Move's website where more than half the focus is on eating more nutritiously and creating healthier products and guidelines. Each of the following links deals with healthier and more nutritious eating. Very disconcerting when a former trusted journalism source flat out lies to its readers:

http://www.letsmove.gov/eat-healthy

http://www.letsmove.gov/healthy-schools

http://www.letsmove.gov/healthy-families

http://www.letsmove.gov/healthy-communities

http://www.letsmove.gov/gardening-guide





Realworldnonfantasyland
Realworldnonfantasyland

How about when you go to a restaurant and you ask for a cup for water, how about them treating you like a sane person and giving you a Big Boy cup instead of a 3 oz cup they usually provide

formerlyjames
formerlyjames

I've always been on the water bandwagon.  Water is more satisfying than any other drink.  This campaign, however, is severely compromised in my mind with the participation of commercial bottled water companies.  Most American tap water is perfectly good, in some cases better, than commercial products.

JRTomlinAuthor
JRTomlinAuthor

Silly. For heaven's sake, doesn't she have a better cause to espouse. There is ABSOLUTELY no scientific evidence behind this nonsense.

NP042
NP042

You know who else drank water?  Communists

freekyfried
freekyfried

President's wives should be pleasant wallpaper.


see War on Drugs.

Wisconsinmom
Wisconsinmom

Three years ago I started drinking only water. Lost ten pounds and feel great. Carry my reusable water bottle everywhere I go. Also, the dentist loves me, always comments on how nice my teeth look.

As a preschool teacher, I am not allowed to offer the kids water at snack time unless they were given juice or milk first. Juice and milk count as a food group whereas water does not. The only exception is if the parent specifically tells us their child cannot have juice and milk. We are training our children young to prefer sugary drinks.

Devo711
Devo711

The landfills are already overflowing with plastic water bottles. Reusable bottles, please.

Rhurazz12
Rhurazz12

As long as they have the soccer moms lobbying for their kids and lobbyists themselves fueling those profits that unhealthy products/drinks are the only thing to drink, and that they're cheap, it will be very difficult to convert to what's healthy. Healthy products are expensive, by are beneficial in many ways...

Libtards-UNITE
Libtards-UNITE

@DonQuixotic Michelle Obama encourages Americans to drink more water for their own health.

In the meantime, her husband completely ruins the better hydrated country.

MiltonSpears
MiltonSpears

@JRTomlinAuthor The fact that you think there could be something wrong about encouraging the drinking of more water makes you the silly one, not Mrs. O.

yogi
yogi

@NP042 "I can no longer sit back and allow Communist infiltration, Communist indoctrination, Communist subversion, and the international Communist conspiracy to sap and impurify all of our precious bodily fluids."

Sherm
Sherm

@freekyfried Hold on there.  Sure the War on Drugs has resulted in the U.S. having more people behind bars than any other nation, and cost us a trillion dollars, and enriched the narco cartels (as prohibition always does) but it did reduce the addiction rate.  Oh, wait it didn't. 

MiltonSpears
MiltonSpears

@Wisconsinmom You are not "allowed" to offer water as in it being an actual rule not to offer it? That explains the all out assault from MSM sources like TIME magazine in response to Mrs O encouraging more water drinking....it's hurting their Corporate interests bottomline.

NP042
NP042

@BrittanyMoreno Such a classy response to someone encouraging Americans to better their lives.

Wisconsinmom
Wisconsinmom

As a licensed child care provider we are requiredby the DCF to follow the USDA child care food program requirements. These requirements state that we must serve either milk or 100% fruit juice. I have no problem with milk but fruit juice is very sugary. Once the kids have a serving of milk or juice we can offer water. The premise being that milk or juice fulfills a requirement of the food pyramid while water does not. Of course the kids prefer chocolate or strawberry milk over white and love juice. Setting them up for an acquired taste for sugary beverages and not developing their taste for the simplicity of water.

Realworldnonfantasyland
Realworldnonfantasyland

@JRTomlinAuthor She's basically teaching two things that are so basic and so simple.  Excersise and drink something with zero negative effects for you except maybe going to the bathroom more.  WHY does this need to be an attack?

Realworldnonfantasyland
Realworldnonfantasyland

@JRTomlinAuthor @Realworldnonfantasyland Of course it doesn't automatically make you healthier, but you need to drink fluids and when presented with options of fluids ahead of you it is better to get into the habit of drinking water than pop.  That alone is the healthier option.  There are so many more things you need to do to be healthy, but making it a habit to do better options matters