Mitch McConnell, The Populist With Hollywood Production Values

Unpopular Senate Minority Leader Mitch McConnell has turned to wunderkind video producer Lucas Baiano to spice up his image.

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Recent polls suggest that Senate Minority Leader Mitch McConnell is underwater in his home state of Kentucky about 18 months before his next election: One recent survey found that 36% approved of his performance, while 54% disapprove. One of his problems, Republicans in Congress, where he is a leader, tend to poll far worse, with about one in four Americans approving.

How to solve this problem? Reintroduce McConnell to Kentucky with some fancy Hollywood production values as a populist fighting for the little guy. And who better for the job than Lucas Baiano, the wunderkind video producer who has produced similar videos for Chris Christie, Tim Pawlenty and Rick Perry. The video in all its flag-waving, Lady Liberty glory:

Notably McConnell, who narrates the video, barely gets any screen time. But then that technique can be pretty standard for Baiano. Here is his video of Rick Perry:

And Tim Pawlenty:

Cue the fighter jet flyby. Republican activist Grover Norquist calls the new McConnell video a “GAMECHANGER.” Of course, it never quite worked out that way for Pawlenty or Perry. But then their videos almost certainly didn’t hurt either.

UPDATE: The McConnell camp emails to point out that the survey I note above is one of several public measures over the last year of the senator’s popularity in his home state. Others are less grim. A Courier-Journal Bluegrass poll from September of 2012 found that 51% of the state approved of McConnell, with 42% disapproving. And an October SurveyUSA poll found 50% approved.

14 comments
WahsUpDoc
WahsUpDoc

A populist fighting for the little guy??!!?? SERIOUSLY??!?  McConnell supported George W. Bush policies lock-step.. the pain us 'little guys' are feeling today is due to the contempt McConnell has for KYians and Americans.. his voting record over the past 30 years demonstrates that!!

curtisky
curtisky

Funny,  I thought McConnell's oppo research identified Judd's connection to Hollywood as a vulnerability? 

sacredh
sacredh

It's like tossing a Tic Tac on a steaming pile. Don't expect too much.

PerryWhite1
PerryWhite1

"... a populist fighting for the little guy." What? They're running someone else?

Paul,nnto
Paul,nnto

" But then their videos almost certainly didn’t hurt either."

Yeah, it's not as if Timmy's video wasn't a running punchline on Colbert.

Sparrow55
Sparrow55

In order to improve his image, Mitch McConnell is hiring the guy who made videos for Tim Pawlenty and Rick Perry.  Uh, Mitch, let me help you out here.  Both of those guys lost big....really big!  Hiring the same video producer to help your image is like trying to re-brand yourself with the same knuckleheads who came up with the idea for New Coke. 

sacredh
sacredh

Mitch McConnel: Extreme Turtle Makeover Edition.

sacredh
sacredh

"One recent survey found that 36% approved of his performance, while 54% disapprove."

Still, it's a "vast majority" in the circles he runs with.

DerekHologram
DerekHologram

There is about as much truth in McConnell fighting for the little guy as there is in Fox being called a news organization.

sacredh
sacredh

"Reintroduce McConnell to Kentucky with some fancy Hollywood production values as a populist fighting for the little guy."

Lights! Cameras! Action!

His hand crept down to the zipper. "I will fight for you little guy" McConnel wept.... "Sometimes I think you're my only friend. Please come out and play".

It might not work, but what's he got to lose?



ARTRaveler
ARTRaveler

He needed something.  His shadow has a better image than he does. Of course, unless he changes and becomes an "American" senator and not just another "Republican party hack", the image make-over will fail.

MrObvious
MrObvious

Considering how well things went for Rick Perry....

But if un-charismatic sprigs want to waste money, then go ahead. Just don't expect miracles.