RNC Searches Silicon Valley For CTO

After Obama's crack team trounced Mitt Romney's efforts on the web, the Republican Party has decided to get a technological makeover.

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Chris Maddaloni / CQ Roll Call / Getty Images

Republican National Committee chairman Reince Priebus speaks at the RNC Election Night party at the Ronald Reagan Building in Washington, DC.

The Republican National Committee is taking a page out of President Barack Obama’s re-election playbook, looking to Silicon Valley to find a technological guru to reinvent the Party’s digital efforts.

Even before the official review of its 2012 failures was in, Republican Party chairman Reince Priebus visited the nation’s technology mecca earlier this year to learn more about integrating technology into all aspects of the Grand Old Party after Obama’s crack team trounced Mitt Romney’s efforts on the web. A group of top operatives and officials will release their complete examination of what the party did wrong on Monday in Washington.

Implementing the recommendations of the review, the Party is also looking to hire a Chief Technology Officer from Silicon Valley or the “private data world” by May 1 to begin the process of bringing the party up to speed by the 2016 presidential race.

“We’re committed to doing what no other party committee has done by restructuring our data and digital teams to be the central focus of the RNC and integrated into everything we do,” Priebus said in a statement to TIME. “We need to change how we are communicating with every community across America and this is a big step in that direction.”

According to a Party spokesperson, one responsibility of the Republican CTO will be to “develop digital campaign colleges in ‘high tech’ cities” to build relationships between the party and the technology industry.

In 2011, Obama campaign manager Jim Messina met with executives of some of the nation’s leading tech firms both to recruit talent and to learn best-practices of modeling a campaign after a tech start-up — with detail including seating strategies and the best flooring to promote collaboration.

The Republican effort doesn’t appear to be as all-encompassing, but is seen internally as the first step toward recovering from their defeat.

The full list of technological priorities from the RNC:

  1. Recruit and hire chief technology and digital officer before May 1st to fundamentally change the role of digital, technology and data at the party committee level
  2. Task this chief technology officer to integrate digital, technology and data teams at the RNC
  3. Craft budget that integrates digital, technology and data into the entire RNC organization
  4. Create internal staff training programs to bolster digital capabilities across all RNC staff/departments
  5. Expand RNC Political Education to develop digital campaign colleges in “high tech” cities to foster relationships within the tech community
  6. Road show to ensure state parties, campaigns and activists understand how data and digital can benefit them and educate them on what the RNC has to offer
  7. Develop and test political technologies dedicated to driving voter turnout in the 2013-2014 cycle
60 comments
Godbey
Godbey

“%s: We are looking forward to continuing to growing our digital operation. %s7%sgop”

ZacPetit
ZacPetit

Unfortunate that the Republican Party thinks hiring some guy who (really) knows how to use computers will magically fix their party's problems. 

There are no easy solutions for something as dysfunctional as the Republican Party.

kbanginmotown
kbanginmotown

Dear High Sheriffs: 

You get threads like this when you let LiveFyre link Swampland posts to twitter (please see below).

We know that you and (most of the) Swamp-writers prefer not to interact with the "humorless ego vampires" and "sordid idiots" that are the Swamp-critters, but....but...really? really? this? really?

Can any High Sheriff (heck, even a High Deputy) explain how this drivel adds "value" to TIME.com?

-kbanglurkinginmotown

P.S. My comments are obviously directed at you roknsteve and mantisdragon91. Thanks for trying to engage the locusts.

roknsteve
roknsteve

Meet the new boss with the hi-tech same old slogan.  Private data world of grumpy old fools.

Backhoe44
Backhoe44

@GOP Feds Spend $1.5 Million to Study Obese Lesbians

diz1776
diz1776

@TIME: The Republican Party looks to Silicon Valley for a technological makeover. Republicans and California hahahahaha

mantisdragon91
mantisdragon91

Yet again the party wants to smear new lipstick on the pig. Forgetting that messaging and packaging can only do so much to conceal that fact that it is a pig.

aginnt
aginnt

I hope that it will be a scrappy CTO but CTO does not mean good product. The GOP is in desperate need of a product lead. 

Jamion
Jamion

@GOP Biggest issue in politics currently is lack of good communication between elected officials and the populace, a forums can help.

Jamion
Jamion

@GOP Hey I can help you out with this right now. National Political Forums, where people can talk to their elected representatives online.

Lbaher
Lbaher

%s What so you can continue to lie digitally? %s

AmFANEdu
AmFANEdu

@GOP Looking for a Republican CTO in Silicon Valley is like searching for a good Archbishop in Tehran. Try Texas or North Carolina.

Sparrow55
Sparrow55

So, instead of having a stodgy old white guy traveling around the country telling immigrants they are not wanted here and they need to go home, moving forward the GOP will have a hip (by GOP standards) young (also by their standards) Hispanic reaching out via the internet telling immigrants they are not wanted here and they need to go home.  Note to the GOP:  You can change the packaging all you want, but it's still the same stale product nobody wants anymore. 

fluidhire
fluidhire

@steve_boyle No, but what an interesting search. Decision for the recruiter on when to reveal the client, early or late in the process?

roknsteve
roknsteve

@kbanginmotown Why don't you tell us what you really think?  C'mon, get it off your chest.  What's really bothering you?  

maxkc6
maxkc6

@tommucklow @GOP Will be interesting to see if they have any uptake after effectively putting of the educated youth vote....

mantisdragon91
mantisdragon91

@Backhoe44 @GOP Republicans spend more than that to solicit men in bathrooms.

gmariniello82
gmariniello82

%s non so di cosa stai parlando... %s who? ;) %s

BettyeBear
BettyeBear

@AmFANEdu @GOP Sounds like GOP\/Romney needed you during election.Romney 2 loyal 2 ppl he had 20?yrs ago:plainly see inept againstBHOlowlifes

Sparrow55
Sparrow55

@AmFANEdu @GOP Technology is like kryptonite to Republicans.  

steve_boyle
steve_boyle

@fluidhire right up front. Not worth wasting anyone's time if political ideologies don't line up.

kbanginmotown
kbanginmotown

@roknsteve @kbanginmotown Hey roknsteve: In case you didn't see my reply to you in today's MMR, here it is again: Mea culpa.

Hey Roknsteve,
I guess you didn't see my attempt at a correction last night:
1st comment: P.S. My comments are obviously directed at you roknsteve and mantisdragon91.
next reply: obviously NOT, that is.

DonQ, retiredvet and MrO understood what I was grumping to the High Sheriffs about: the tweet threads are next to useless, IMHO.

When I said "Thanks for trying to engage the locusts.", I meant this in the best way. You and mantisdragon91 put forth a good effort, but the locusts are not here to engage. 

Sorry about the misunderstanding, steve. Next time, I'll delete the comment and try again. Sure wish we had an edit function...(and *another* thing about LiveFyre...)

thjuss
thjuss

@gmariniello82 @vincos già, scusa... ho detto una fesseria... un'illusione inseguita, ormai, da 20 anni... sigh, quanto tempo!

Portmanteur
Portmanteur

@DerekKhanna my apologies; 140-char oversimplification. New CTO will prob support (c) and patent reform. Do you support software patents?