Republicans Prefer Pancakes: What’s the Point of Goofy Polls?

Public Policy Polling is releasing their latest set of oddball polls, about political affiliation and food preferences. And they’re not just for your entertainment.

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Philip Nealey

Raleigh, N.C.-based Public Policy Polling has been around since 2001. Director Tom Jensen says the outfit really entered the national spotlight in 2008 when they predicted that Sen. Barack Obama would win the South Carolina primary by 20 points. No other major pollster had a margin higher than 15, according to Real Clear Politics. Some were half that. And when Obama beat Hillary Clinton by nearly 30 points, PPP got some attention. Because close still counts in polling, as in horseshoes and hand grenades.

But over the past year, PPP has been regularly releasing goofy, sometimes pointless polls about every other month. In early January, one such survey showed that Congress was less popular than traffic jams, France and used-car salesmen. According to their food-centric surveys released this week, Americans clearly prefer Ronald McDonald over Burger King for President; Democrats are more likely to get their chicken at KFC than Chick-fil-A, and Republicans are more apt to order pancakes than waffles. “We’re obviously doing a lot of polling on the key 2014 races,” says Jensen. “That kind of polling is important. We also like to do some fun polls.”

PPP, which has a left-leaning reputation, releases fun polls in part because they’re entertaining but mostly in an attempt to set themselves apart as an approachable polling company. Questions for polls are sometimes crowd-sourced via Twitter. The outfit does informal on-site surveys about what state they should survey next. And when the results of offbeat polls come out, the tidbits have potential to go viral. “We’re not trying to be the next Gallup or trying to be the next Pew,” Jensen says. “We’re really following a completely different model where we’re known for being willing to poll on stuff other people aren’t willing to poll on.” Like whether Republicans are willing to eat sushi (a solid 64% are certainly not).

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Which means polls about “Mexican food favorability” are a publicity stunt on some level. Jensen says PPP, which has about 150 clients, gets more business from silly surveys and the ethos it implies than they do cold-calling. One such client was outspoken liberal Bill Maher, who hired PPP to poll for numbers he could use on his HBO show Real Time. That survey, released during the 2012 Republican primaries, found that Republicans were more likely to vote for a gay candidate than an atheist candidate—and that conservative virgins preferred Mitt Romney, while Republicans with 20 or more sexual partners strongly favored Ron Paul.

Jensen argues that the offbeat polls do provide some useful information. One query from the food survey, for instance, asks respondents whether they consider themselves obese: about 20% of men and women said yes, well under the actual American obesity rate of 35.7%.  Information like that could give health crusaders some fodder for, say, crafting public education PSAs. Still, the vast majority of people are only going to use these polls to procrastinate at work: goodness knows it’s hard to resist a “scientific” analysis of partisans’ favorite pizza toppings (Republicans like olives twice as much!).

PPP does take the risk of turning off potential clients by releasing wacky polls; for every Bill Maher there may be another potential patron who deduces that the company is fun but not quite serious enough for business. Jensen believes that the straight political polling gives them the credibility they need to be glib on occasion. “It can’t be all politics all the time,” he says, defying conventional Beltway wisdom. “We take the serious stuff very seriously, but we’re not afraid to laugh a little bit either.”

MORE: Republicans, Democrats Split on Olive Garden, Other Food Issues

8 comments
confettifoot
confettifoot

That they like pancakes is the only pleasant thing I've heard about Republicans this year. I agree. Another first.

mjshep
mjshep

Katy, what do you mean by a "left leaning reputation?"  

Would that be because, according to Nate Silver, PPP was one of the two most accurate polling organizations in the last election?  And, as we all know, reality and facts  have a liberal bias.

outsider
outsider

Thank you KS! That's a great question - who cares? The GOP killed the economy - does it really matter what they like to eat for breakfast?

sacredh
sacredh

KS, thanks for these articles that are out of the serious realm. They're enjoyable. They're also a welcome break. I would say that the polls are a reflection of society. They're not just what individuals think, but the trend of how we think and view each other. It goes beyond the numbers. I also think that they are valuable. It wouldn't surprise me in the least if some of these off-the-wall polls reveal more information about our direction than seemingly serious questions.



sacredh
sacredh

outsider2011,  this kind of stuff fascinates me. You never know how some seemingly unrelated data might fit together to form a pattern. I think much of this type of polling is like pieces to a puzzle. Is there an underlying reason why or is it truly just random? Trying to make the pieces fit may be a futile exercise and without merit, but what if they somehow fit together? It's like where I work. The only people adamant about keeping our annual Christmas party going are me and another guy, both atheists. The guy most likely to continue it after we go is also an atheist. Also, three of the four people most likely to lose their jobs vote like clockwork to elect republicans that want to cut their jobs/benefits. Does this make sense? Not yet anyway.

Ohiolib
Ohiolib

@sacredh That's because christmas parties mean booze, cookies, and inappropriate comments at work. That's reason enought o keep them going. 

outsider
outsider

That's a good point.

@sacredh

sacredh
sacredh

Our Christmas parties are more like a long lunch. We invite our retirees ( sadly, there's only a handful left). We don't have anything stronger than coffee , but we all bring in a lot of good food. Usually, we have a bunch of people that got promoted out of our installation in too.  We have quite a few people from our place that got promoted to run other installations. The brass likes the way we run our place. We always have the top rating in our district.