Conservative Teddy Turner, the son of media mogul Ted Turner, is asking South Carolina’s 1st Congressional District to “break up” with career politicians. The ad portrays a man sitting next to a fire with a glass of red wine in his hand. As he stares into the camera, he says:
We’ve come a long way. I know I spent too much, but what’s a few trillion? It was all for you. But I’ve changed, I’ll keep my promises this time, it’ll be different. I’m sorry for all the mistakes I’ve made. Sugar, would you give me one more chance?
Though five opponents are pictured in the ad, the spot is primarily a shot at his chief opponent, Former Gov. Mark Sanford, who held that district seat from 1995 to 2001 before acting as governor from 2003 to 2011. Soft lighting, roses, candles and slow-jam music double as symbols of excess and cheesy seduction, meant to remind viewers of Sanford’s very public 2009 extramarital affair. In his campaign, Sanford has tried to minimize the famous “Appalachian Trail” incident by appealing to the “God of second chances,” but Turner’s ad makes it clear that opponents aren’t going to be so forgiving. Watch the Turner ad above.