Coca-Cola Launches Anti-Obesity Ad

Check out Coke's new commercial to reduce the country's waistband.

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Are you listening Michael Bloomberg?  Coca-Cola, the largest beverage company in the world, has produced a two-minute pro-calorie counting commercial set to air on the highest-rated shows of CNN, Fox News and MSNBC starting tonight.

“We are committed to bring people together to help fight obesity,” said Stuart Kronauge, the General Manager for Coke’s North America Sparkling Beverages division. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight.”

Indeed Coke does.  A recent study funded by the National Institute of Health found that people with genes that predispose them to be obese are more susceptible to the weight inducing effects of sugary drinks.  For the third of Americans that are obese, some of Coke’s products thus pose an additional health risk.  According to the AP, consumption of sugary drinks and obesity rates in America have risen in tandem, doubling since the 1970s. While Coke in recent years has grown its business with sports drinks, bottled water, and low- or zero- calorie sodas, overall soda consumption has declined per capita by 16% since 1998.  Coke’s new ad, seen below, is a major attempt to change the company’s public image.

UPDATE: A second spot, called “Be Ok” will debut on American Idol on Wednesday, Jan. 16.

25 comments
vestias
vestias

Esperar que esta multinacional de refigerantes não traga truques de publicidade a sociedade quere confiança nos refigerantes da Coca Cola 

Curly4
Curly4

Yes Coke Cola thinks people are stupid. But so do all the other companies out there. The important of this is they have been proven correct time after time so why should they not think it. But this thinking is not limited to the soft drink industry. It throughout the advertising industry. In adds people (mostly men) act stupid and as people watch these adds this become the new standard way for people to act. A vicious cycle. People act stupid, people become stupid. People now have to act stupider and people become stupider.

An example: People get a extra large double cheese double burger with a extra large fries and a 32 oz soft drink sweetened with a high fructose sweetner and think that dose not affect their weight. To top that off they pop down in front of the TV with a big bowl of some kind of chips and another large drink night after night and then they wonder why their belt is shrinking. Its not it is just their belt line is growing.  

LauraSinca
LauraSinca

<<They say we're in the middle of an obesity epidemic.
An epidemic like it is polio. Like we'll be telling our grand kids about it one day.
The Great Obesity Epidemic of 2004.
"How'd you get through it grandpa?""Oh, it was horrible Johnny, there was cheesecake and pork chops everywhere.">>

http://www.youtube.com/watch?v=ahlWufJqcSQ

roknsteve
roknsteve

Be aware that all Diet Sodas are poison and become ever more poisonous if they get warn while the can or bottle is sealed.  Don't bother to reply if you disagree.  All sugar substitutes are poison because the human body cannot process unnatural foods.       

featherknife
featherknife

Deceptive is a mild word for the marketing of soft drinks. Not unlike cigarettes in the 70's and 80's, coca cola and its corporate brethren are as knowingly responsible for the epidemic of diabetes, obesity, heart disease and the other diseases that are part of the constellation of serious illnesses that corporations are responsible for if they market highly processed, highly sugared foods. What was once called "adult onset diabetes" cannot be called that anymore, since it is epidemic in our children. Research a vegetable/fruit centered diet. I was diagnosed with type 2 diabetes with a blood sugar of 465, and within a month, with no medication, was within normal limits, and have remained so for a year. It's all about diet. An animal centered high fat high sugar diet is the cause of so many serious diseases, including prostate and breast cancer. Research, learn, heal yourselves and your children. Don't be a tool of corporate vampires who could care less if you are sick or dead as long as the profit numbers look good. Google "Forks Over Knives" to start. Grow up America. We are not cattle.

Biocadence
Biocadence

Interesting. This tells us that Coca Cola analysts (or contracted ad company analysts) put in the research to decide what advertisement focus would be worth the budget. They must have concluded that a high enough % of their audience would be weaseled by the low calorie trickery, that it was worth funding the project. I'm motivated... The real food revolution is reaching more ears, eyes, and tummies! Let's keep the momentum!

~Annie at Biocadence

JohnWeaver
JohnWeaver

Coke is saying it is your fault you are fat and lethargic. This should upset you. Coke has been profiting from providing and pushing an addicting molecule that causes diseases and disables our normal ability to maintain a stable weight without effort . Coke can continue to profit, maybe become a hero if it is first to remove the toxic molecule from ALL it's drinks and juices. Then it can honestly claim it is the leader in healthy change. If you are unaware of what molecule needs to be removed it is fructose. Robert Lustig MD UCSF pediatric endocrinologist and MIT grad will fill you in...  Asbestos causes  asbestosis.  Fructose causes fructosis ... (google) 

John Weaver MD 

DonQuixotic
DonQuixotic

Another plot by Michelle NoBama to attack mah freedoms!  MAH FREEDOMS!

gysgt213
gysgt213

Don't buy the silly crap from Coke and any article concerning their claims need to be taken with a grain salt because they lie. 

http://appetiteforprofit.blogspot.com/2010/08/court-not-buying-cokes-defense-of-its.html


My friends at the Center for Science in the Public Interest (CSPI) recently scored an important court victory in its lawsuit against Coca-Cola for deceptive marketing of its product vitaminwater. (In case you missed it, the soft drink giant purchased Glaceau, maker of vitaminwater, back in 2007 for a cool $4.2 billion in cash.)
The class action, filed in January 2009 in federal court in New York, alleges that Coca-Cola's claims about vitaminwater's heath benefits are false, misleading, deceptive, and unfair. As CSPI's press release explained:

Vitaminwater's website, marketing copy, and labels claim that vitaminwater is healthy, claiming, for example, that "balance cran-grapefruit" has "bioactive components" that promote "healthy, pain-free functioning of joints, structural integrity of joints and bones" and that the nutrients in “power-c dragonfruit" "enable the body to exert physical power by contributing to the structural integrity of the musculoskeletal system." 

notLostInSpace
notLostInSpace

@roknsteve I know you meant "warm".  But what happens when they get warm?  I think they taste worse, but suspect you are suggesting something else.

Arimathean
Arimathean

@roknsteve Every great discourse begins with "Don't bother to reply if you disagree."


Anyway, I have looked up this subject multiple times before and cannot find anything *recent* and *reputable* that labels sugar substitutes as unhealthy.  Besides, we eat tons of stuff that is difficult or impossible to fully process.  My favorite difficult to process food is alcohol, but to each his own.  If you have something recent and reputable that lays out the dangers of sugar substitutes, I'd honestly love to see it.  Please link!


http://www.mayoclinic.com/health/artificial-sweeteners/MY00073

sacredh
sacredh

I never drink pop at home but I do drink Caffeine Free Diet Coke at work. Maybe 3-5 cans a week.

deconstructiva
deconstructiva

@roknsteveI avoid artificial sweeteners as much as possible. What's frustrating is that they're sneaking into our processed foods more and more without being labeled as "diet" version, etc. and we have to read the labels more often.


notLostInSpace
notLostInSpace

I looked at Dr W's website and his arguments are interesting although they appear somewhat zealous (is that what it takes to get people to listen?)....my dad was a chem engineer in the sugar business and I have a little bit of knowledge....but I basically disagree with Dr. W on one thing, the premise that we should be "upset" because we're being told it is our fault we are fat and lethargic. It is our fault. Coke and McDonalds do not make us eat their food, molecules or not. We eat it because we like it. It's cheap, fast, easy. We are fat and lazy, sitting on couches watching TV, consuming way too many calories (good and bad calories, I agree that fructose drinks are usually bad calories). A person who has a decent amount of activities and a reasonable diet will not regret having a Coke! When I say activities I don't mean going to the mall and having a huge hamburger for lunch, with a diet soda. Diet sodas don't even have fructose, so we cannot blame fructose for all of our problems. High fructose corn syrup (what is used in sodas) is a sugar substitute made industrially from corn. It was far cheaper than sugar. That is the only reason it appeared in sodas in the first place. We should be discussing the issues about corn being wasted for fructose and ethanol instead of feeding people. It should be a crime against humanity to not use corn for food!

Arimathean
Arimathean

@JohnWeaver Um... fructose is fruit sugar.  It's in a whole lot of plants.  Hardly a "toxic molecule" being pushed on us, unless God is running the biggest drug ring EVER.

notLostInSpace
notLostInSpace

@DonQuixotic Same lady married to the socialist muslim from Kenya?   The couple that sends their kids to school with 20 armed guards?   Geez, those two people sure have a lot of things going on.

roknsteve
roknsteve

@Arimathean @roknsteve You can drink a warm beer and it won't destroy your liver but a warm diet soft drink will destroy your liver fast because it's turned into formaldehyde.  You can Google it like I did..  

JohnWeaver
JohnWeaver

@notLostInSpaceThanks for evaluating my information.You might also consider what Robert Lustig MD who is a professor at UC San Francisco Med School and MIT grad says about fructose. (Lustig asks “ Do you think babies and young children want to be fat? ). I agree the thing you disagree with doesn’t seem rational.You may think this anyway, but assume I am mentally ill and was prescribed drug A which helped me mentally but I gained 30 pounds of fat in 2 years. My doctor knew but never told me this often happens and he could have prescribed another effective drug that didn’t cause fat gain or that he could have told me I might control the problem by counting calories and being hungry all the time. Should I be upset? Like drug A, fructose metabolites cause dysfunction of cells involved in long term weight control.Thanks for your thought that making fructose and ethanol is not a wise use of corn. 

gysgt213
gysgt213

@AdamMeddaugh @JohnWeaver Fructosis is what the guy from Veep had. It is a real and our high fructose diet causes it.


FRUCTOSIS is the appropriate name for the adverse cellular changes triggered by an abnormal presence of fructose within cells caused by dietary fructose or elevated blood glucose.  


http://fructosis.com/


roknsteve
roknsteve

@notLostInSpace Go ahead and keep eating unnatural food and drink and I will continue to be a healthy eating and drinking 69 year old person.  

notLostInSpace
notLostInSpace

Thought I asked a real question, but I got a silly answer.  Warm fructose tastes bad, but my instincts, and basic understanding of chemistry, tells me that formaldehyde is made quite differently.  There are good arguments against fructose, but this is like the tea party keeping on with the birther nonsense.  You don't convince main stream people with zealous sensational arguments of unproven merit.  Use real facts and real arguments.  Corn is better used as food.  High fructose corn syrup provides calories with no nutrition.  People are too fat and inactive.  Get exercise.  Eat foods that are more organic.   Etc etc etc.