Don’t Miss the Golden Age of Political Web Videos

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In the final weeks of the campaign, all the best–by which I mean, most vicious, least honest, most strident– advertisements get dropped on television screens. On YouTube, something similar has been happening. We are, in this moment, experiencing a golden era of web video in politics, like sweeps week for viral political junkies.

Here is a new video from the Obama Campaign, with all the production quality, and just half the snark, of a Onion mock-news cast.

Didn’t see anything like that in 2004.

But in terms of production expense, the Obama campaign’s mock newscast is nothing compared to the well lit blacksmith and massive sound engineering that went into this spot, by the Value Voters USA.

And then there is the pending apocalypse, an entire genre of political web video that was pioneered by Lucas Baiano, who is now doing work in Massachusetts for Scott Brown. Here is a spot done for the super PAC once dedicated to electing Newt Gingrich president.

My question is this: How can America be in decline when it’s creating great web videos like these?

12 comments
kbanginmotown
kbanginmotown

Michael Scherer: Q: What is TIME management's opinion of the new LiveFyre commenting system, two weeks in?

Have the tweets, follows, likes and listens been manna to the ad rates charged by TIME's Web Marketeers?

Or, has it been noticed that some threads (like this one) are nearly empty because the number of regular commenters has significantly dropped off, and you're relying solely on drive-by commenters for page views?

Also, too: When are the reporters getting accounts? (Or, was that part of the deal... ;) 

forgottenlord
forgottenlord

"How can America be in decline when it’s creating great web videos like these?"

Because somehow improving the billionaire-funded infotainment industry got confused with being good for middle class families?

Paul,nnto
Paul,nnto

How can America's political media be in decline when we have such dedication to You Tube videos*? 

*Also known as bait for free advertising by the media.

deconstructiva
deconstructiva

Feh. LBJ's "Daisy" ad may have been the toughest ad ever, it certainly "blows away" these ads. It only ran once but seriously damaged Goldwater. No coincidence that it was created by an executive of Doyle Dane Bernbach, one of the greatest ad agencies ever.

.

http://www.youtube.com/watch?v=9Id_r6pNsus

doddeb
doddeb

@kbanginmotown : From my Kindle, on the Time home page, there's a "feedback " button. I outlined all the problems I 'fe had with LiveFyre. If they're gonna ask my opinion...

forgottenlord
forgottenlord

@kbanginmotown There were always threads that were nearly empty.  The one thing that became very obvious is that the number of regular commenters is a tiny fraction of the number of the number of hits.  Right now as I write this, there are 6 people listening (AKA: actively or relatively recently viewing the page) to this relatively dead thread and of the regulars, just you and me.  On threads that get hundreds of posts with like 80% of them posted by the dozen or so regulars, we normally see several hundred people listening - I think there was somewhere in the range of 600+ listeners on the Obama is the favorite thread yesterday evening.

The other thing to note is that there seems to be a general correlation between the number of people listening to a thread and the number of comments on the thread - which could indicate that the low comment count on this thread has more to do with the quality of the article (or its ability to attract interest) than it represents the change in software.

bobell
bobell

Oh, sure, it was aired only once, but it was up on YouTube in a few minutes and instantly went viral.  Things haven't changed much since 1964, have they?

(Actually, I swear I remember seeing it when broadcast, but that may be colored by later mentions, and then broadcasts, of it.)

kbanginmotown
kbanginmotown

@forgottenlord @kbanginmotown F-Lord, I just scoped out the "Why Romney's not talking about Bengazi" post of Nov 02, 544 comments at 6:40PM Sunday night. 5 of the newest 6 commentors have *1* comment to their credit at Swampland. Scolling back further, I see a forest of drive-bys (i.e. handles that I don't recognize).LiveFyre, to me, seems designed to atttract drive bys, clicks, and page-views, not meaningful discussion.

I'll grant you that there were often "dead-threads" at Swampland. But, for the most part, there were a reliable number of threads that would produce 50-100 comments (the Daily Must Rant being the 300+ exception.)

Now, it seems as though the threads are either <20, or > 200. Neither of which is conducive to "conversations" about politics. Sad...   

Paul,nnto
Paul,nnto

@doddeb I may have come across a bit more dismissive than I meant. More an observation of the Swamp's repsonsiveness than your well intentioned effort. 

doddeb
doddeb

@Paul,nnto: I totally concur, but it made me feel better for a minute. I need a righteous rant every now and again.

doddeb
doddeb

@kbanginmotown: Could not agree more. What was going on in that thread was not any kind of conversation. While I might admire some of the energy displayed by some of our regulars, the trolls they were engaging were not participating in an honest debate. Reading some of that was frankly unsettling. Hope that we get back to normal after the election.