The Other Ad War on Spanish-Language TV

Anyone doubting that the election will hinge on Latino turnout need only tune in to Spanish Language television these days.

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The World Series is over, and the X-Factor is no American Idol. So I spent my evening after trick-or-treating brushing up on my Spanish comprehension by watching a Telenovela on Univision called “Por Ella… Soy Eva.” It’s about a transvestite who wears less makeup than her female friends, and it’s sort of a riot, like a Mexican “Bosom Buddies” meets “Dallas.” But for a political junkie like me the ads were even better.

Anyone doubting whether the Wall Street Journal headline “Election May Hinge On Latino Turnout” has relevance need only tune in to Spanish Language television these days. There is a whole other ad war playing out that the English language press is largely leaving unnoticed. Two things jumped out at me from my 30-minutes in front of the boob-tube last night: Pro-Romney groups seemed to be outspending the President and the ads were vicious.

This one, from Crossroads GPS, the dark money group co-founded by Karl Rove, ran twice while I was watching:

This woman is pissed off, much more so than the English version of the same ad, which feature’s TIME’s own Mark Halperin. It also hammers social values squarely: “The ObamaCare healthcare law,” she says, “is going to force our holy church to violate our own principles.” “Violar,” the verb for violate, also means “to rape” in Spanish.

That was followed by this ad from People For The American Way, another non-disclosing group, about Mitt Romney and the DREAM Act.

Even if you don’t speak a lick of Spanish, the point comes across pretty clear. Mitt Romney does not deserve your vote.

Then came a spot from the Hispanic Leadership Fund, a third dark money group, that does not disclose its donors, with a personal testimonial for Romney.

The English version of this spot can be found here. Suffice it to say, this guy believes in Romney.

Then there was the one Obama ad, aimed squarely at women who like watching Telanovelas about transvestites. The First lady stars in conversation about the importance of the vote with Christina Saralegui, a former talk show host that draws comparisons to Oprah.

But perhaps the most important advertisement on during the commercial breaks was an in-house spot for the local D.C.-area network that rebroadcasts Univision into northern Virginia. It flashed the number 6 on the screen. That is the number of days left until the election. The network was telling its viewers it had a responsibility to vote.

15 comments
EdPiedra
EdPiedra

PHILADELPHIA ! LET FREEDOM RING , AGAIN !Let our USA come back ROARING and RESTORE THE CONSTITUTION OF OUR FUNDING FATHERS ! VOTE FOR LOVE OF COUNTRY !ROMNEY = VOTE FOR LOVE OF COUINTRY.: USA WILL COME BACK ROARING !dear leader OBAMA = Vote FOR REVENGE , DIVIDER,. Master CAMPAIGNER FIRST !Obama lied, then Denied and in BENGHAZI, 4 AMERICANS DIED !See it :_ --- http://tinyurl.com/br5hz5q ----

EdPiedra
EdPiedra

Mexican actor and producer Eduardo Verastegui — considered among Hispanics to be the “Brad Pitt of Mexico” — has released a new video attacking President Barack Obama for supporting abortion and “betraying the values of Latinos.”

--- http://dailycaller.com/2012/11/04/betraying-the-values-of-latinos-eduardo-verastegui-calls-out-obama-in-new-campaign-video/#ixzz2BIkEx6Zb ---

ACTOR Y PRODUCTOR MEJICANO  Eduardo Verastegui considerado como “Brad Pitt of Mexico” Acusa ,a OBAMA, en un video, de TRAICIONAR LOS VALORES LATINOS.ACTOR Y PRODUCTOR MEJICANO  Eduardo Verastegui   considerado como “Brad Pitt of Mexico”  Acusa  a OBAMA, en un video,  de TRAICIONAR LOS VALORES LATINOS.Buscar en Internet :Search results. Eduardo Verastegui :  URGENT MESSAGE FOR LATINOS - You Tube. BARACK OBAMA NO MERECE EL VOTO LATINOHaga conocer esto a los votantes latinos - Gracias

mantisdragon91
mantisdragon91

Why would Hispanics vote for the party that is trying to evict them from the country and has sponsored stop and search laws like the ones in Arizona that make them second class citizens?

ClaritaValle
ClaritaValle

A las jóvenes que votan por primera vez: Felicitaciones por ejercer ese gran privilegio.
Piensen en sus abuelitos y en sus parientes grandes. Obama ha OTORGADO a
a 12 personas, ni una de ellas es DOCTOR en Medicina, el PODER para decidir la vida o muerte de nuestros ancianos ! Si no me creen ..... Vean con sus propios ojos con valentía Y 
------
Busquen en Internet: ( 3)Obama, los ancianos y los paneles de muerte ----Barack Obama Apoya el Holocausto de Bebes No Nacidos ----LAS MENTIRADS DE OBAMA SOBRE BENGHAZI ----Uds, fueron criados con valores morales altos, no sean cómplices de Eutanasia disfrazada como ObamaCare.No se dejen seducir por El Pico de Oro = Obama, ! Ademas es un mentiroso muy tonto que cree que los votantes son estupidos !Obama supo en tiempo vivo e inmediatamente que el ataque de Benghazi 
fue perpetrado por terroristas pero opto por DISFRAZAR LA VERDAD y deuna manera TAN estúpida con el cuentito del VIDEO ! JA ! Un líder debe decirla verdad a We The People !

ClaritaValle
ClaritaValle

HERMANOS LATINOS :MIREN ESTE PELIGRO QUE HASTA TUS HERMANOS EN LA CAMPANA DE OBAMA NO TE DICEN PELIGRO MUY ESCONDIDO POR LOS DEMOCRATAS. ! POR QUE ??El Gobierno tendrá derecho de ingresar a tu CUENTA BANCARIA.La Reforma de Salud de Obama (Obamacare) incluye el MICROCHIP

http://tinyurl.com/bpbt3n7

El impacto real de esta ley está escondido en los detalles de sus más de 2,000 páginas. Las modificaciones de la ley de Salud Pública entrarán a regir en dos años, o sea a partir de marzo/abril del 2013.La Sección 163 de la HR 3200, permite que el gobierno de manera directa, tenga acceso electrónico aTU CENTA BANCARIA , la que trabajará vinculada al chip implantado..No debemos permitirlo y el unico camino es RECHAZAR al OBAMACARE y No Votar por Obama.Si no me creen busquen: ( esta en Ingles)

http://tinyurl.com/nweao6

NO ME CREAN BUSQUEN UDS, MISMOS COMO MY ESPOSO ME AYUDO A HACERLO- SI QUIEREN AYUDAD A OTROS DIFUNDAN LA VERDAD-ESTE PRESIDENTE ES ENEMIGO DE NUESTRAS LIBERTADES, MIENTE CON PICO DE ORO  !

anon76
anon76

That first ad ("kitchen table") complains much more about deportations than about the effect of the health care law on Catholic practices.  In fact, she says Obama has deported "many of us", either implying that the woman in the ad is an illegal immigrant, or else purposefully blurring the line between hispanics and illegal immigrants.  Given that she opens the ad by saying that president Obama "promised us a lot when he needed our vote", the latter case is more likely.  Either way this is a pretty dangerous line of attack to make for a pro-Republican ad.  I'm guessing that a translation of this ad wouldn't be getting much playtime around an English-speaking Republican audience.

MrObvious
MrObvious

If Latinos and Latinas are dumb enough to fall for the same thing white people have; that is to pit their best interest against themselves based on social conservative issues - then they deserve Mitt Romney. I will still continue fighting for all their rights while some dumbarse that don't care one iotta about them benefits.

Please oh please don't let another group of people be duped by these wedge issues against their own rights and concerns.

mantisdragon91
mantisdragon91

@EdPiedra If you think the Republican party represents you got to a any Republican rally. You'll see more ethnic diversity at a KKK event.

EdPiedra
EdPiedra

@mantisdragon91 

IT IS THE ECONOMY AND YOUR BANK ACCOUNT, STUPID !!AMERICANS VOTING FOR OBAMA GRANT THE GOVERMENT REAL TIMEACCESS TO THEIR BANK ACCOUNT. ( Ouch ! )  and the other's !http://tinyurl.com/nweao6OR SEARCH :OBAMA H.C. 3590- page 59 AND YOUR BANK ACCOUNTAre you really that stupid !By the Way Romney will manage FEMA and any other GOV Programsmuch better that the present administration. Remember that FEMA'sMoney COME FROM THE TAXPAYERS . The Government has NONE !

anon76
anon76

@mantisdragon91 

Well, if these ads are any indication, it is because Crossroads GPS is following the standard Rovian tactic of attacking your opponents strength (or at least, attacking to cover your own weakness).

The GPS ad attacks Obama for deporting illegals, and helpfully points out that the previous Republican administration was much less successful at deportation.  I can only hope that there's other pro-Obama Spanish language super-PACs that blow apart this flimsy paper sack of an argument by pointing out such popular GOP legislation as the Arizona law and their unanimous opposition to the Dream Act.

anon76
anon76

@ClaritaValle Microchips?  Death Panels?  Anybody who believes that this whack-job conspiracy-theorist spam is anything but off-putting to potential spanish-speaking voters is probably wearing a tinfoil hat themselves.  You know what?  Please continue to post this drivel anywhere you think Hispanic voters might read it.  President Obama thanks you for your support.

Sue_N
Sue_N

@anon76 So, wait, a Rove ad is bashing Obama for too many deportations? Seriously, these people just keep plumbing new depths of hypocrisy.

anon76
anon76

@Sue_N @anon76 Not only does it bash Obama for too many deportations, it brags that there were many fewer deportations with Republicans.

Like I said, I'm sure they're hoping that the majority of the R base neither watches this ad nor understands Spanish.