Ad War Update: Obama and Romney at Your Kitchen Table

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You know the presidential campaign is getting serious when both candidates stop stabbing each other with sharpened Pinnochio noses long enough to speak directly to you, the voter. “If I could sit down with you in your living room or around the kitchen table,” Obama says in a new direct-to-camera ad, “here’s what I’d say”:

During the last weeks of this campaign there will be debates, speeches and more ads. But if I could sit down with you in your living room or around the kitchen table here’s what I’d say:

When I took office we were losing nearly 800,000 jobs a month and were mired in Iraq. Today I believe that as a nation we are moving forward again. But we have much more to do to get folks back to work and make the middle class secure again.

Now, Governor Romney believes that with even bigger tax cuts for the wealthy and fewer regulations on Wall Street all of us will prosper. In other words he’d double down on the same trickle down policies that led to the crisis in the first place. So what’s my plan?

First, we create a million new manufacturing jobs and help businesses double their exports. Give tax breaks to companies that invest in America, not that ship jobs overseas.

Second, we cut our oil imports in half and produce more American-made energy, oil, clean-coal, natural gas, and new resources like wind, solar and bio-fuels—all while doubling the fuel efficiencies of cars and trucks.

Third, we insure that we maintain the best workforce in the world by preparing 100,000 additional math and science teachers. Training 2 million Americans with the job skills they need at our community colleges. Cutting the growth of tuition in half and expanding student aid so more Americans can afford it.

Fourth, a balanced plan to reduce our deficit by four trillion dollars over the next decade on top of the trillion in spending we’ve already cut, I’d ask the wealthy to pay a little more. And as we end the war in Afghanistan let’s apply half the savings to pay down our debt and use the rest for some nation building right here at home.

It’s time for a new economic patriotism. Rooted in the belief that growing our economy begins with a strong, thriving middle class. Read my plan. Compare it to Governor Romney’s and decide for yourself. Thanks for listening.

This is mostly a distillation of all of Obama’s well-worn points about his first term: a reminder of how bad things were, a dash of Bush blame, some claims of modest gains and the promise of more to come. Romney’s latest is also a direct-to-camera spot, focused on the achingly slow recovery:

Too many Americans are struggling to find work in today’s economy. Too many of those who are working are living paycheck to paycheck, trying to make falling incomes meet rising prices for food and gas. More Americans are living in poverty than when President Obama took office and 15 million more are on food stamps. President Obama and I both care about poor and middle-class families. The difference is my policies will make things better for them. We shouldn’t measure compassion by how many people are on welfare. We should measure compassion by how many people are able to get off welfare and get a good paying job. My plan will create 12 million new jobs over the next four years—helping lift families out of poverty and strengthening the middle class. I’m Mitt Romney and I approve this message because we can’t afford another four years like the last four years.

We’ve addressed the 12 million jobs pledge before–it’s on the conservative end of what economists believe current policies will produce without any change, so it’s not really very bold–but the remarkable thing about this ad is how similar the set up is to Obama’s case in 2008. Compare:

Obama was basically running against Bush four years ago (and still is at times). Romney’s mostly just following the anti-incumbent script, with the addition of a line about “compassion”–his way of explaining his recent candid camera comments about the 47% of Americans who pay no federal income tax. Speaking of which, Obama is also out with this ad today, airing in Colorado, Florida, Ohio, Iowa, Nevada, New Hampshire and Virginia:

Ouch! Back to your regularly scheduled programing.

154 comments
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Matthew Jackson
Matthew Jackson

People think its a tight race but really its not in my opinion. did yall see the debate last night. i have a few friends that play  airsoft guns with http://airsplat.com/ guns and we always talk about how important it is to have a plan and explain it effectively to the people.

Marie Burns
Marie Burns

Nice job, Mitt.  You're look directly into the camera to give the impression, "I'm talkin' to you," then you call us poor amp; middle-class Americans "THEM": "The difference is my policies will make things better for them." You're going to help THEM? Who's THEM? Why, I'll bet it's "those people" -- the 47 percent nation of moochers. Just can't say, "I'll help YOU," can ya, Mitt. Might give you cooties to get so familiar with millions of real American slackers. But thank anyway for reminding US yet again what you think of US.

The Constant Weader at http://www.RealityChex.com

sacredh
sacredh

I've held back this information long enough. We finished all of the inside decorating for fall/Halloween today. It took us four days. I was going to do the outside lights today but it's been raining here since last night. Maybe tomorrow.

paulejb
paulejb

The Obama regime is wasting no effort to get justice for our murdered ambassador.

"Feds Arrest Producer Of Controversial Anti-Islam Film On Probation Violation Charge"

http://swampland.time.com/2012...

Perpetrators can't hide from Obama's Justice Department unless they belong to the New Black Panther Party.

MrObvious
MrObvious

http://latimesblogs.latimes.co...

He was ordered not to own or use devices with access to the Web without approval from his probation officer -– and any approved computers were to be used for work only. "Defendant shall not access a computer for any other purpose," according to the terms of his probation.

I guess you think it's alright that he breaks the term of his probation, just to attack Obama?

ahandout
ahandout

 How is that FBI investigation of the Benghazi attack going, Mr O?''

After 16 days have you found a link to the true story of the attack from Barry?  Is your google broken, Mr O? 

MrObvious
MrObvious

How is that FBI investigation of the Benghazi attack going, Mr O?

And that is related to the arrest for breaking his term of probation how? I don't work for FBI, so you're going to have to talk to them about it rather then trying to change the subject here.

Is your google broken, Mr O?

You probably have no idea how dumb that comes off.

paulejb
paulejb

MrObvious,

"Simple, just show and prove where I lied."

=============================

Every third , sixth and eighth word.

MrObvious
MrObvious

Lame, again - show me where I lied. Don't be a weasel.

rokinsteve
rokinsteve

End thoughts #2:  Paulie can see everything in Libya from his front porch.

Pollopa
Pollopa

Since the Mitt message machine has been so far off since he's been the leader in the primaries, he's missed his clearest opportunity to bracket Obama early.

http://business.time.com/2012/...

http://money.cnn.com/2012/09/2...

Now just like the rightwing posters on this blog, Mitt throws stuff at the wall to see what just might stick.  The deperation is undoubtedly showing.  The American people are seeing it.  The R donors are the next thing to start drying up.

The polls show that it is most likely Obama will win this, with averages that have been shown reliable in the past.  It may be that Mitt pulls off a victory, but just as likely it may be that Obama wins in the largest landslide in history.

paulejb
paulejb

"Fiasco: 15 days later, FBI still can’t gain access to Benghazi consulate"

http://hotair.com/archives/201...

Let's face it conservatives, the "court eunuchs of the American media" will cover for Obama with their last drop of ink and last minute of air time. Do not expect even a shred of truth from them. 

rokinsteve
rokinsteve

End thoughts #1:  Paulie the Parrot is working extra hard today for stale crackers.  

Benevolent Lawyer
Benevolent Lawyer

 Fox is full of LIARS. To make matters worse, it is a sexist channel that has almost ALL white blonde women. What does that mean? Is it some sort of Aryan Nation Faux News channel???

ahandout
ahandout

 Are you a member of some anti-blonde women cult?

Here, play this.  You'll feel better.

http://www.youtube.com/watch?v...

paulejb
paulejb

ahandout,

An awful lot of hating whitey at the Swamp. What do you suppose set these people off?

ahandout
ahandout

Paul, they just follow their leader.

filmnoia
filmnoia

No, it's just a white chick franchise. Preferably those with a good deal of helium between their ears.

paulejb
paulejb

"Soros Gives $1 Million to Democratic ‘Super PAC’ "

http://thecaucus.blogs.nytimes...

Only a million? Is George trying to purchase the destruction of America on the cheap?

filmnoia
filmnoia

$1 mil - a mere bag of shells compared to what the Koch Bros. have donated.

It's also a pittance compared to what that moral leper Shelly "Every day is a Bad Hair day" Adelson has given to his fellow moral leper.

paulejb
paulejb

filmnoia,

Yeah! What's with that cheap SOB Soros? 

DonQuixotic
DonQuixotic

Are you against Citizens United too?

paulejb
paulejb

DonQuixotic,

No. I was just wondering why billionaire Soros was such a cheap SOB? Maybe he's afraid of throwing good money after bad Obama.

MrObvious
MrObvious

No,

He is for as much money as possible, no transparency (well he was for it before he was against it) and he dislikes crony capitalism.

MrObvious
MrObvious

The more the merrier. Only Muslim fanatics and liberals want to stifle free speech.

False, besides only human beings have free speech rights, corporations are not humans.

paulejb
paulejb

MrObvious,

The more the merrier. Only Muslim fanatics and liberals want to stifle free speech.

Benevolent Lawyer
Benevolent Lawyer

I am not sure why there are so many people giddy with joy over the recent polls. Yes, I know the Far Right is defecating on themselves in fear, but the left dancing and rejoicing is MOST premature.  Once again, to all Obama supporters, if early voting has started in your state, GO AND VOTE. If it has not started, please determine now that you will VOTE ON NOVEMBER 6th, no matter what.

To Romney's supporters, I don't care what you do. You could contact Halperin to ask him what Right wingers do when their candidate is an incompetent, rich and entitled drone. Good luck with that.

sacredh
sacredh

I look at it as more of every day that the polls are good is one less day we have to worry before the election. I'm hoping November 6th gets here and I haven't spent a single day worrying. There's nothing I could do about it anyway, but being in a comfort zone has it's advantages.

paulejb
paulejb

Benevolent Lawyer,

No need for Democrats to vote. The mainstream media is sure it's in the bag for Obama making him the first president to be re-elected after trashing the economy.

ahandout
ahandout

 Obama has already won.  It's over.  The polls have elected him, stay home and watch the Simpsons.

DonQuixotic
DonQuixotic

I'm not dancing or rejoicing, just amused how the right keeps insisting that all of the polls with the exception of Rasmussen are wrong.

paulejb
paulejb

DonQuixotic,

Remember you can always claim "we wuz robbed" when Bambi goes the way of Jimmy Carter.