Will the Internet Kill the Television Ad?

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We are obsessed by watching our world go digital, as if the Internet is Medusa gradually turning our old ways of life to stone. Research shows that voters are consuming more political ads online than ever. But does that mean television’s reign as the primary political medium is over? 

In their new report, “Voters Going Off the Grid: 2012,” SAY Media surveyed 800 likely voters across the U.S., as well as an additional 300 in Florida and Ohio. They found that almost half of them aren’t using live TV as their primary source of video content this cycle. More of them own smartphones and tablets, and a rising number are switching from cable viewing to online streaming. Meanwhile, many are breezing through political ads like all those other broadcast commercials, thanks to their DVRs. Anecdotally, I’ve heard the same: My aunt who lives in Ohio told me months ago that her family was swearing off live TV until after the election. “So what does this mean for the candidates?” SAY media asks in a post about the report. “Time to change their TV media plan?”

The campaigns, as well as the new wave of super PACS, are certainly diversifying. According to data from Visible Measures, a video analytics outfit, online ads pushed by presidential backers had hit more than 70 million views as of August 1. Team Obama’s videos have yielded more than 32 million of those hits, one-fourth of which were paid for through sites like YouTube. That’s three times the amount of views the campaign had shelled out for two months before, says Visible Measures’ Matt Fiorentino, which means the campaign is spending more time and money thinking about advertising efforts online. According to their data, Mitt Romney has spent less and reaped less. His campaign has paid for 2 million online ad views and has gotten 10 million total. Yet his super PAC backers–the same ones outspending liberal super PACs in traditional advertising–have driven about four times as many as their third-party counterparts.

In this week’s wireless-themed issue of TIME, Michael Scherer explains how wireless technology is changing politics, including how campaigns are diversifying even within their digital strategies:

Mobile digital campaigning is also changing political advertising, allowing candidates to woo voters while they wait in line at the supermarket…Campaigns now have the ability to produce mobile ads, often at a discount from desktop ads, anywhere large groups of targeted voters are gathering–on a college campus, at a NASCAR race or even at a parade in a swing neighborhood.

As Scherer mentions, one advantage of these online ads is that they can be aimed at very specific viewers. And people can’t fast-forward them like they do commercial breaks during Dancing With the Stars. As we know, television ads are very expensive, especially in certain swing state markets, while the cost of online ads is more manageable. So TV should be sunk, right?

That might be true in a world where campaigns and their friends had limited financial resources. But spending on traditional advertising–television and radio–is more robust than ever. An NBC News/Smart Media Group Delta analysis released this week showed that this cycle’s outlays had just topped $500 million, about the same spent in the entire 2008 election. So for now, TV stations’ revenue appears to be safe. It’s the besieged person trying to avoid political ads who should be feeling hopeless.

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Will Bret
Will Bret

The question is, "Will The Internet Kill the Television Ad"   In my opinion the internet will not kill the kill it due to the fact that a lot of things people watch like baseball, boxing, football, soccer and other events that have exclusive television contracts.   However, that will be subject to change in the future.  

Advertisers will eventually discover a "New Yahoo Technology, YahooMLS".   The Yahoo Multiple Listing System, YahooMLS, will spread an ad on the web in multiple search engine listings courtesy of Yahoo.   It will save advertisers millions of television advertising dollars.   Read all about it, "!   Request a Yahoo search for   

gcaver
gcaver

We can only hope.

booch221
booch221

If the Internet kills the television ad--it will kill television.

Yeah! Good riddance, particularly to cable.

LiberalLies2012
LiberalLies2012

Will the Internet Kill the Television Ad?

No, but State TV doesn't need ads.  They pay for propaganda from State funds.

Pravda anyone?

Meet Professor Paul Kengor, PhD author of a new book "The Communist".  Dr Kengor looks at the in debt life of Frank Marshall Davis, an early mentor of Barack "Barry" Soetoro-Obama.

So who was Frank Marshall Davis?

Frank Marshall Davis, Communist Party USA (CPUSA) number 47544, was a 20thcentury American who wrote pro-Soviet propaganda in newspaper columns and was a loyal Soviet patriot.

Leftist Americans who took the extraordinary step of joining CPUSA swore a loyalty oath to the USSR—Stalin’s USSR in the case of Frank Marshall Davis. The oath stated: “I pledge myself to rally the masses to defend the Soviet Union, the land of victorious socialism. I pledge myself to remain at all times a vigilant and firm defender of the Leninist line of the Party, the only line that insures the triumph of Soviet Power in the United States.”

In his memoirs, (Davis) conceded that he had “felt betrayed” by Stalin. But he apparently got over the betrayal. “So the Russians were as hypocritical as the rest of the white world!” he yapped. No surprise, “since the Russians were white, what else could you really expect?”

In 1940, he hooked up with one of the worst, most seditious communist fronts ever to operate in the United States: the American Peace Mobilization. That group, which in 1940 sought to keep America out of the war and from stopping Hitler because Hitler (at the time) was allied with Stalin, was organized by CPUSA and the Comintern in Chicago, which was where Davis was located. The communists who organized the “peace” mobilization sought out dupes from the Religious Left and other various “progressive” factions. They also directly recruited African Americans, claiming that the evil FDR was seeking to send black boys to their death to fight for evil Churchill and the British. This was the kind of vulgar propaganda that CPUSA regularly peddled. One of the African Americans that they targeted was Frank Marshall Davis. This was a powerful factor in bringing Davis into the Party as an eventual full member.

I must note that it was also through this group that Davis would work with Robert Taylor, who just happened to be the grandfather of Valerie Jarrett.

Frank Marshall Davis, Obama’s mentor, also worked with Vernon Jarrett in these circles. Vernon Jarrett was Valerie’s father-in-law. And it’s worse still. Davis, Obama’s mentor, also worked with Harry and David Canter, two other Chicago communists. The Canters mentored a young man named David Axelrod in Chicago in the 1970s. So, the troika that’s arguably running America today—Obama and Valerie Jarrett and David Axelrod—all have common bonds in Chicago’s communist circles from the 1940s. Their mentors knew each other.

At the Chicago Star, the communist newspaper for which he wrote and was the founding editor-in-chief (1946-48), Davis regularly shared the op-ed page with Senator Claude “Red” Pepper, who at that exact time was writing the bill to nationalize healthcare in the United States—which Davis himself advocated in his columns. By the way, Pepper’s chief of staff, who wrote that bill, was Charles Kramer, who we now know was working for the KGB under the codename “mole.”

Another Davis comrade at the Star was William Patterson, who actually mentored Frank Marshall Davis and was probably more important than any other figure in bringing Davis into the Party.  Among his legacies is the Kremlin’s “People’s Friendship University,” which he helped plan in the 1960s. People’s Friendship University became better known as the “Patrice Lumumba Friendship University,” a Kremlin grooming school for third-world revolutionaries. This university, the third largest in the USSR, schooled some of the world’s leading terrorists. Distinguished alumni include Iran’s Supreme Leader Ayatollah Ali Khamenei and Palestinian leader Mahmoud Abbas, whose doctoral thesis became a book, The Other Side: The Secret Relations between Nazism and the Leadership of the Zionist Movement. According to Abbas, “only a few hundred thousand Jews” were killed in the Holocaust, and those mostly through Nazi-Zionist collusion. Other proud alumni include Carlos the Jackal, Mohamed Boudia, and Henry Ruiz, Nicaraguan Sandinista commander and economic planner-in-chief.Among this band of rogues, Mohamed Boudia was a top figure in the Popular Front for the Liberation of Palestine (PFLP), one of the cores branches of the PLO. He was in charge of PFLP terrorist operations in Europe, placed there by the KGB, where he worked with Soviet-backed terror cells in East Berlin. There he also worked with the Black September Organization. Among Boudia’s most dastardly acts—which involved Mahmoud Abbas—was the brutal murder of Jewish Olympians in the 1972 Munich massacre.

Davis constantly bashed Wall Street, big oil, profits, GOP tax cuts, the wealthy and “millionaires.” He called for taxpayer funding of “universal healthcare” and “public works projects.” He targeted General Motors. He championed Russian foreign policy, especially at the expense of countries like Poland. I could go on and on. The similarities are chilling.

In a November 1946 column, Davis wrote: “I’m tired of being beaned with those double meaning words like ‘sacred institutions’ and ‘the American way of life’ which our flag-waving fascists and lukewarm liberals hurl at us day and night.” This struck me because it’s so similar to Obama’s quoting of Davis in Dreams from My Father. There, Obama quoted Davis saying: “They’ll train you so good, you’ll start believing what they tell you about equal opportunity and the American way and all that sh-t.”

When I saw that, I knew that Davis had lectured Obama with at least some of the same sentiments decades earlier in his old Communist Party writings. I found a bunch of examples of Davis trashing the American way, so much so that my initial subtitle for this book was “Frank Marshall Davis and the American Way.”

Obama and Davis were first introduced in 1970. It was Obama’s grandfather, Stanley Dunham, who made the introduction. Dunham, himself a leftist, saw in Davis a potential role model and black father figure that Obama was lacking. Davis knew and influenced Obama throughout Obama’s adolescence in the 1970s, right up until he went to college. In fact, those disparaging words about the American way were Davis’s parting words to Obama before Obama headed off to Occidental College.

Obama's Occidental College days and the missing link between Frank Marshall Davis and Obama's later Marxist friends, Bill Ayers and Jeremiah Wright.

The person is Dr. John Drew, who I’ve interviewed at length and remain in regular contact with today. He’s totally credible, no axe to grind, no story to sell. Drew contacted me because he knew I was researching Davis. Drew sees himself as the “missing link” between Obama’s time with Frank Marshall Davis and with later radicals like Bill Ayers and the Rev. Jeremiah Wright. Drew himself was a Marxist at the time, and Obama was introduced to him as a fellow Marxist—as “one of us.” Drew told me about Obama’s belief in what Drew described as the “Frank Marshall Davis fantasy of revolution.” Drew, who was a more realistic, chastened Marxist, was stunned at Obama’s unwavering belief in the imminence of a Marxist revolution in the United States.

Now, for the record, if this is true, this doesn’t mean that Obama is today still a Marxist, but it would mean that he once was—and Frank Marshall Davis would have been a primary explanatory factor in Obama becoming a Marxist at the time. That’s why (among other reasons) this book on Davis needed to be done.

Davis and the FBI
In the book, I present documents from Davis’s 600-page FBI file in which the FBI repeatedly re-certifies Davis on the Security Index. That’s a very serious thing. It means that, in the event of a war breaking out between the US and USSR, Obama’s mentor could have been placed under immediate arrest. Needless to say, that’s quite unprecedented for a presidential mentor. With a mentor like that, Barack Obama should have trouble getting a security clearance for a standard, entry-level government job. Instead, Americans elected him right into the Oval Office.

Davis and the "useful idiots"

I want people to continue to realize that our president is the product of some remarkably radical influences, and here, in Frank Marshall Davis, was arguably the most radical of them all. Davis had an influence on Obama. We need to consider that influence.

Beyond that, I’d like liberals and Democrats to please understand that communists were not their friends. The communists considered liberals to be their useful idiots, their dupes, their “prey,” as Whittaker Chambers put it. They used them incessantly. Davis was one of those who used liberals. And then, after all that, after decades of targeting the Democratic Party, Davis ultimately infiltrated the party and even influenced its current president. It’s a remarkable story.

Finally, there were numerous American communists like Frank Marshall Davis who did horrible agitation on behalf of international communism throughout the 20th century. They were on the wrong side of history, a bloody side that left over 100 million corpses in their wake—double the combined dead of the century’s two world wars. And you know what? They never apologized.No, instead, they cursed their accusers for daring to charge (quite correctly) that they were communists threatening America and the wider world. Not only did they get away with it, but liberals today continue to excuse and protect them. In Davis’s case, they do so to protect Obama. This is a great historical injustice. The truth needs to be told.

I know many if not all of our liberal swamp friends will shout "conspiracy", but unfortunately for them, Dr Kengor has every sourced document in his book.  This is not conspiracy, these are facts.  This is the reason we do not see any records of Obama's time before his Harvard days, and the "Community Organizing" he did in Chicago.Also in Kengor's book he shows how many times Davis is cited by Obama, in Obama's own book, "Dreams from My Father".  More than any other person.  And those referenced quotes from Obama are not "Mr Davis", they are fondly "Frank" this and that.  Is "Dreams" really a tribute to Frank Marshall Davis?  Only Obama can tell us that.  

http://frontpagemag.com/2012/j...

Danyz
Danyz

Maytag was into agitation, as well...

La_Randy
La_Randy

This is some serious communist conspiracy propaganda, please give it the respect it deserves.

Gary McCray
Gary McCray

Advertising in all venues is approaching the absurd.

Over marketing and misrepresentation has thrown a monkey wrench in the whole concept.

Nobody believes either the advertisers or the politicians any more.

You can fool all of the people some of the time and some of the people all of the time and that has become what advertising and marketing are now seen as.

They have used up every single drop of their good will and are now seen as lying cheats with no thought other than their own profit.

deconstructiva
deconstructiva

Thanks, Katy. My weapon against annoying TV ads: the remote (AKA God's gift for couch potatoes). I've used that a LOT this campaign season.

Fatesrider
Fatesrider

As one who has cut the TV/Cable cord years ago, I can say that the change in lifestyle is profound and very rewarding.  No more drug advertisements for diseases no one ever heard of, or for promoting sex in people whose equipment can't rise to the occasion anymore.  No political ads.  No more overload when some company comes out with a massive campaign about a product you don't want, will never buy, don't want to hear about and can't afford.

You no longer are slave to an arbitrary schedule (you aren't with a DVR, either but most charge a subscription or rental fee), nor are you a slave to paying 2400/year or more for the equipment and subscriptions for your viewing entertainment.

Contrary to what seems to be popular belief, there is life outside of reality shows.

As for political ads, I've not seen one that moved.  I've not heard Obama.  I've not listened to Romney.  Neither, frankly, have ever said what I want to hear anyhow - how they're going to actually fix the country with a workable, feasible plan.  It's the same old BS from what I've read - and I can read a hell of a lot faster than anyone can talk, meaning I get MORE news and information than can be fed to me by news services whose biases are easy to spot in print.  I'm better informed, more up to date and can reason better because of it.

I don't know that I will ever go back to TV stations.  I don't see any real incentive to it these days.

MrObvious
MrObvious

That was a awesome play on words

nflfoghorn
nflfoghorn

"Internet Killed the TV Star"

[catchy tune...]

God gave man the wisdom to invent the DVR with the specific goal to avoid all the ad spots. 

DonQuixotic
DonQuixotic

As long as something kills The Political Ad I'll be content.