Mark Penn in this week’s issue of TIME, available online to subscribers:
The 137 million voters registered to go to the polls this November will not look like the 131 million who voted for President in 2008. And they are vastly different from the 96 million who voted the year Bill Clinton was re-elected. The U.S. has been changed by circumstance, economics, demographics and the simple passage of time. We are a youth-obsessed country that has never been older. We think of ourselves as politically polarized, but the edges are shrinking as the political center expands. The two campaigns are focusing on the ethnically static industrial Midwest while Latino voters in the South and West boom. We talk of ourselves as a nation of struggling workers, but the votes that matter most may be the swelling ranks of high-earning, college-educated professionals.