Mike Murphy writes in this week’s magazine that Romney should stop talking about his history and get to the business of talking about Obama’s:
With less biography but more catchy and forward-leaning proposals, Romney will have a much better chance to prevail over Obama, who has an even more fragile biography. The pride so many Americans felt about his historic first bid for the White House is now respectfully entered in the history books; it will not propel him this time. Obama’s signature accomplishment–dramatically changing our health care system–is gasping on life support, disdained by more than 60% of the public and fighting for survival before the Supreme Court. The jobs the President promised to create are not here, and the recovery is meek and uncertain at best. Before entering the White House, the President was a freshman Senator with a thin resume in politics and none in business. A backward-looking campaign of biography will not help him either. Like the Bain-bashing spots from Obama’s Chicago campaign HQ, the 30-second spots from Team Romney will make certain of that.
The column is online now for subscribers and on newsstands Friday.