The Cost Of Sharron Angle’s Race Play

Sadly, Sharron Angle’s latest ad, which Adam links to below, joins a long tradition of down-to-the-wire political advertising that cynically exploits racial fears to win elections. It is worth taking a moment to put this sort of work in historical context.

Here is Jesse Helms “Hands” ad from the 1990 North Carolina Senate campaign, which is largely credited with closing the gap and getting Helms the victory. The ad maker, who has since become an enormously successful GOP consultant, Alex Castellanos, later defended the spot as not playing the “race card.”

The Republican National Committee took a far subtler tack in this 2006 spot that mocked Harold Ford, a black candidate running for the Senate in Tennessee, for having once attended an event at the Playboy mansion.

Perhaps the best antecedent for the Angle spot is the 1988 Willie Horton spot, which was run by a third party group supporting the election of then Vice President George H.W. Bush.

Bush’s campaign manager at the time, Lee Atwater, did not explicitly approve this spot, though he did approve of using the Horton issue against Democratic candidate Michael Dukakis. On his deathbed in 1991, Atwater said this to LIFE magazine: “In 1988, fighting Dukakis, I said that I ‘would strip the bark off the little bastard’ and ‘make Willie Horton his running mate.’ . . . I am sorry for both statements: the first for its naked cruelty, the second because it makes me sound racist, which I am not.”

As for Angle, she will either win or lose. But either way, the Republican Party is stuck with having to explain spots like hers to Hispanic Americans, who are the fastest growing voting demographic in the country and the likely key to winning presidential swing states for decades to come. Ads like Angle’s are a burden Republicans must bear.

Related Topics: jesse helms, lee atwater, sharon angle, willie horton, 2012 Election, Republican Party
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  • kbanginmotown

    “This is a burden that Republicans have created, and now Republicans must bear.
    .
    FTFY.

  • allthingsinaname

    The Republicans have never been held accountable for anything before; what makes you say they must bear a burden?
    .
    Let’s face it if they bear a burden it will be a burden supplied by the public and the public doesn’t have the moral spine to supply it.

  • http://gum0nshoe.wordpress.com gumOnShoe

    They’ll be held accountable by Latinos and other immigrants, in the form of losing elections, or at least a large portion of the electorate. At least, that’s what it sounded like the accountability was supposed to mean.

    And I probably agree with that assessment. But in the end, Latinos aren’t a majority, and if this appeal flies with the majority then shame on the U.S. as a whole.

  • http://twitter.com/michaelscherer Michael Scherer

    Not the general public. Hispanic voters. They notice.

  • square1

    I am deeply disappointed that “the first Asian legislator in the Nevada State Assembly” would incite racial fears.

  • Paul-no not that one

    MS is right.
    .
    Ask “President to be” Pete Wilson.

  • allthingsinaname

    Waiting for a particular race to respond is not the kind of moral authority (?) that I look forward too. A Christian Nation we are not.

  • http://gum0nshoe.wordpress.com gumOnShoe

    Then take heart because “only white people can be racist,” so as “the first Asian legislator in the Nevada State Assembly” she’s not being racist.

  • pneogy

    “But either way, the Republican Party is stuck with having to explain spots like hers to Hispanic Americans, who are the fastest growing voting demographic in the country and the likely key to winning presidential swing states for decades to come. Ads like Angle’s are a burden Republicans must bear.”

    Amazing. The real cost of reprehensible racist ads is the loss of Hispanic votes. Did everyone note that they are the fastest growing demographic?

  • kevin

    Angle will assure us all that those people in the ad are all Canadians. Even the president of Mexico.

  • nflfoghorn

    …or non-Canadians :)

  • constantweader

    Nevada isn’t a border state, but it does have a large & growing Latino population. I think the subtext of the ad is not about the “waves of illegals” storming the U.S.-Mexico border; it’s about the waves of Hispanics moving in next door & “ruining the neighborhood.” It’s racism piled on top of racism.

    And did Harry Reid really vote to give all those benefits to undocumented ferriners? I’m looking for a fact-check on this racist ad, too.

    The Constant Weader at http://www.RealityChex.com

  • charlieromeobravo

    A few months back there was a big push by the higher ups in the loose Tea Bagger organization to fight the perception that there’s a racist streak in the whole movement. When you see stuff like this from the candidates their movement is producing it’s laughable for them to deny it.

  • nflfoghorn

    Poor Lee Atwater.
    Then again, not.

  • nflfoghorn

    How does she spin “Asian”?

  • http://gum0nshoe.wordpress.com gumOnShoe

    Some idiotic reporter thought she looked Asian and she later quoted it as some sort of diversity badge.
    ·
    Also she’s made remarks to people, telling them they look like Mexicans or Canadians… the woman is, frankly, nuts and it has little to do with her political ideology.

  • brittanicus01

    VOTING DEMOCRAT IS A VOTE FOR A 2.6 TRILLION DOLLAR AMNESTY

    A vote for any Democrats is a vote for—AMNESTY. A vote for Amnesty, is promoting a rise in—spiraling TAXES. Voting for Senators Reid, Boxer, and any hidden Liberal, is a vote for loss of our countries sovereignty. Since the inception of the Obama administration, our rights as citizens have eroded away. This is a sample of what Senator Harry Reid has in store for us, if he is reelected? An AMNESTY–for 13 to 20 million illegal aliens, with a price tag of 2.6 Trillion dollars to process each individual and subsidize their welfare programs, according to the analysts at the Heritage Foundation. Nationals send approximately $60 billion annually out of the country in remittances Western Union, Wells Fargo, and other banks, plus an estimate $113 billion dollars at the local level of government for public benefits. Harry Reid voted to continuously fund Sanctuary cities and States, so did Senator Barbara Boxer of California.

    Harry Reid and the majority of democrats crashed American-English as the recognized language of this country, and voted for illegal aliens to participate in our wilting Social Security System, placing Senior citizens pensions at risk. Senator Reid, Boxer and the largest proportion of Lib-Democrats voted equally, to what top Democrats wanted every time and that is killer Immigration Reform. Dems and Republicans neglected the very substantial laws of the 1986 Immigration Control and Reform Act specifically illegal hiring where a business was concerned. This is sheer madness when his Nevada has the largest proportion of jobless Americans, the highest rate of bankruptcies and home foreclosures. Another fact is that Reid voted yes, to continue public entitlements, including unemployment benefits to foreign nationals. Reid did nothing to stem the movement of discount labor into Nevada, during the real estate boom.

    Contractors used these people, cutting off the rights of citizens and green card holders to eligible jobs. Reid must have turned senile when he states that there are no illegal aliens in Nevada. As with many Border States the giant inflow of illegal labor, the crippling economy and the need for sustenance is now devouring public benefit dollars. In the last ten years Dem-Libs have failed to complete the real DOUBLE SECTION fence along the full length of the border with Mexico, but sued Arizona for trying to defend its citizens from overflow of monetary illegal aliens, criminals and even foreign grown terrorists. Even now backdoor Amnesty is going on in courtrooms, especially in Texas where ICE is releasing non-criminal aliens back to our communities. Senator Reid, along with Barbara Boxer challenged E-Verify, the local policing law 287 (G) yet pushing to award tuition to children of illegal aliens for a college and state universities education, when American students cannot even afford the escalating fees.

    GOOGLE–”On the issues” website, and then decide your voting preference. In addition GOOGLE—illegal alien costs. I’m a Tea Party Blogger, Independent voter, National Sovereignty proponent and will be watchful of organizations canvassers’ similar to ACORN, which registered illegal aliens to vote, as well as deceased people and even fictitious people living in vacant lots. GOOGLE–Voter fraud, it’s a crime against US citizens and naturalized Americans and as a federal offense is a prison conviction. Incidentally Tea Party people do not genuflect to either party and are strongly opposed to either ideology.

    Gubernatorial Jerry Brown and many other Governors stretched from one state capitol to another, including the Mayor Gavin Newsom of San Francisco and are–ALL–for approving Sanctuary City policies. Then most definitely Jerry Brown has proved himself to be–PRO AMNESTY from his past record. He can join the far left Democrats or a proportion of elected officials, Mayors, Chief of Police who are from Liberal fringe hiding beneath a cloak of respectability. Jerry has stated very clearly he wants a path to citizenship for those in the country illegally. Jerry also opposes Arizona’s new SB1170 immigration law. Says it’s not the state’s job to crackdown on employers who hire illegal immigrants. Then unlike Whitman, he also supports the Dream Act for students who are illegal immigrants. In other words he is in keeping with most Lib-Democrats, who would infuse this country with uneducated, non-skilled labor and the families, which American taxpayers usually end up paying for and their children.

    Once here they begin to have numerous children, who receive instant citizenship and an extremely expensive $$$ weight dumped on citizens and residents. Whitman stated we should have a guest worker program for agriculture. Whereas Whitman wants a secure border, before determining what should be done with those now who entered the country illegally, also wants a crackdown on employers who hire illegal immigrants. Supports Arizona’s right to enact its new immigration law, but opposes it here. Trouble with Meg’s idea of a Guest Worker program, the farm labor already here when Reagan signed the Simpson/ Mazzoli bill, deserted the farms and entered into the mainstream of the American labor force; in addition it was overrun with fraud. Any commitment to another Guest Worker program must be considered as temporary, with no possibility as a Path to citizenship.

  • allthingsinaname

    As a human being you have no more rights then the next guy. You have no more rights to health, security, wealth, respect, or freedom.

  • diecash1

    Save your extra long, right-wing, copied and pasted diatribe for someone that wants to hear/read it. It’s just absolute garbage.

  • liberalmeltdown

    Obama comes to California and the only interview he gives is with a Spanish language radio station. They discussed amnesty at length. The code word is “immigration reform.”
    .
    Do realize that the Dream act would allow illegals to have favorable, in state tuition, while an American citizen from another state pays much higher tuition? Out of state tuition can be as high as double the in state rate.
    .
    If you committed fraud with possession of a phoney SS care or driver’s license you go to jail. If you had a network that produced phony documents it would be prosecuted for racketeering. Not illegals.
    .
    http://latimesblogs.latimes.com/washington/2010/10/transcript-of-president-barack-obama-with-univision.html
    .
    You know, I’m a big supporter of the Dream Act. I’ve spoken about it many times. I used to be a sponsor of the bill when I was in the Senate. What I wanna do is I wanna consult with immigrant rights groups and with the Congressional Hispanic Caucuses to make a strategic decision. It may be that we can pass the Dream Act without comprehensive immigration reform. The only thing I’m concerned about is if we just take that small piece, then maybe it becomes harder for us to get the whole thing and so I would love to see the Dream Act passed right away, but I think it’s very important for us to have a discussion within the community. If we think realistically that’s the only thing that we could get done, then we may make that judgment, but I’m still holding out right now to see if we can get the Dream Act passed and AgJobs passed as part of a broader package so that we allow the 10 to 12 million people who are still living in the shadows to come out and not live in fear. Look, obviously, the Dream Act would be better than nothing and that’s something that I think we’re gonna have to judge. But I don’t wanna make that decision by myself. I wanna be in a discussion with the community and we’re not gonna know until after this election. So, so much depends on what do things look like after the election.

  • apr2563

    The Harold Ford ad was “subtle”?
    The Republicans have been using race fears as their running mate since the Civil Rights act. They have no qualms about it. Atwater may or may not have had a last minute, death bed conversion, but his party did not.

  • tyrantking

    I think people need to look at the country’s history with respect to the immigration issue. I would suggest starting with looking at why poor white Southerners supported slavery. They didn’t have slaves. Slaves effectively took jobs that they would otherwise be performing. So why did they support slavery? I would posit that it was because the existence of slaves meant there was someone lower in the social hierarchy than themselves.

    Immigration is really the same story all over again. I live in Utah and it has been my experience that the people who are the most violently opposed to immigration are poor white people. Politicians here love the issue because they are able to distract the poor white people constituency. Meanwhile our legislators are in bed with outside interests, there are no effective ethic rules and corporations are robbing us blind.

    The real question is what happens if we shut down immigration? It’s the poor white people who will be at the bottom of the social order. Their lives will not be improved.

  • liberalmeltdown

    The illegal immigration issue is not a racial issue. It is many, many other issues. Non of which the democrats want to discuss or acknowledge, so they play the race card. The issues are economic (jobs, welfare, health care costs), social and societal (an invasion of millions of poor, illiterates who don’t want to assimilate just re-creates Mexico in a northern city. Most people don’t want to live in Mexico.
    .
    By the way Mexicans tend to have racist views towards blacks.
    .
    http://www.imdiversity.com/villages/hispanic/politics_law/nam_ofari_immigrats0423.asp
    .
    The month before the results of the Field Poll were announced, a poll by the Pew Research Center found that many blacks were hostile toward illegal immigrants. The sore point with them was jobs. They blamed illegal immigrants for worsening the dire plight of young, poor African-American males. Recent studies by researchers at Harvard, Columbia, and Princeton, and the Urban League’s annual State of Black America report confirm that black males suffer a jobless rate double and triple that of white males in some urban areas. Their unemployment numbers are also substantially higher than those of Latino males. Some economists and employment studies finger illegal immigration as a big cause of the economic slippage of low and marginally skilled young black males. There is some evidence that the poorest and least skilled blacks have lost jobs to illegal immigrants.
    .
    But that job loss is not unique to blacks. Unskilled workers of all ethnic groups, including white unskilled workers, lose jobs as the number of unskilled laborers increases — regardless of whether those in the expanding pool of unskilled workers are illegal immigrants or native-born.

  • liberalmeltdown

    Mexican society is divided by skin color. The Conquistadors (White Europeans) still are the ruling class.

    http://articles.sfgate.com/2005-08-03/news/17384163_1_mexico-today-memin-pinguin-mexico-city

    It turns out that racism in Mexico, both against blacks and dark-skinned indigenous Indians, has a long history. Mexico’s colonial past has left its mark on modern-day society. Prejudice toward “pureblood” Indians from those who are “mixed-blood” (Spanish and Indian) is rife. Almost uniformly, people who are darker-skinned and of Indian descent make up the peasantry and working classes, while lighter-skinned, Spanish-descent Mexicans are in the ruling elite. Fox himself comes from that background, as his appearance makes evident.

    This inequality may explain in part why the majority of immigrants coming into the United States fall into the darker-skinned category. Beyond the failure of the Mexican government to sustain a decent economy, darker-skinned Mexicans have a difficult time getting work because of job discrimination. According to the Web site IndigenousPeople.net, “sixty percent of Indians over 12 years of age are already unemployed, and of those who work, most earn less than the minimum wage of about $2.50 a day.” The same story notes that Mexico City’s top restaurants don’t allow patrons to bring along Indian domestic workers for fear of tarnishing their business image.

  • Paul-no not that one

    “Almost uniformly, people who are darker-skinned…make up the peasantry and working classes, while lighter-skinned… are in the ruling elite.”
    .
    I cannot conceive of living in a country like that.
    .
    As for job loss with regard to undocumented workers you, and Cesar Chavez years ago, are right.
    .
    Who the heck benefits from hiring them? What would be the employers incentive?

  • liberalmeltdown

    Who benefits from hiring them? In S. California they work in construction, food service, gardening and landscaping and general labor, warehouses, all kinds of things. There isn’t any agriculture work here, but there are millions of illegals.
    .
    The incentives are: no worker’s comp insurance, no payroll tax, unless they have a phony SS number. They work for 50% less. They are much, much less likely to sue if injured or fired.
    .
    In construction, contractors are a dime a dozen. So, some started using illegals to cut costs, and others followed. Soon, a legal employer cannot win a job, because the are underbid by guys using illegals. You would be hared pressed to find a carpet installer, or tile layer that doesn’t employ illegals. Garden service the same, landscaping, tree trimming. Unless you want to match the wages that they work for, you cannot compete. And, they aren’t doing the jobs that Americans won’t do, they are just doing those jobs for a whole lot less.
    .

  • liberalmeltdown

    And there is a big problem with gangs. Michael, if you want a tour of the mean streets of LA or any other town in S. California just let me know.
    .
    Here’s one 60 miles east of LA:
    .
    http://abclocal.go.com/kabc/story?section=news/local/inland_empire&id=7399570

  • apr2563

    Before you scare everyone in S. California into buying Glen Beck food insurance kits, survival seeds, or gold coins, can you supply us with some statistics about crime rates in S. California compared to other areas of similar population. Anecdotes mean little.

  • liberalmeltdown

    Just come down and visit and we’ll do a tour.

  • http://tigereon.wordpress.com tigereon

    in a recent interview Sharron Angle talks about education and calls head start students “half a retard”! just STUNNING

  • Paul-no not that one

    I agree with your assesment.
    .
    That’s why any “close the borders” stuff without strong employer sanctions strikes me as more of a base rallying move than a serious look at the issue.

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