Best Ad Of The Cycle?

I have posted dozens of ads on Swampland over the last several months, but I can’t think of any that do as many things so effectively as this spot from California gubernatorial candidate Jerry Brown. First, some background: Meg Whitman is running as the non-politician CEO against Brown, who she has tried to paint as the uber-career politician. So we get her effective line, paraphrasing the oft-used and oft-misattributed quote, “Insanity is doing the same thing over and over again and hoping for different results.”

Meanwhile, Brown has tried to paint Whitman as a rich lady unprepared for office who is simply trying to buy the election, by way of tons of television spots and several high-priced consultants, including aides like former Swamplander Mike Murphy, who also worked for Gov. Arnold Schwarzenegger. Her main weakness as a candidate is her disciplined unwillingness to move beyond these consultant-driven talking points. (One of Brown’s weaknesses, by contrast, is a lack of discipline when it comes to message.)

So here comes Brown, turning the whole coding of the Whitman campaign on its head. Suddenly Whitman’s signature line about the definition of insanity is a comment on consultant-driven candidates who read lines written for other consultant-driven candidates. And Whitman is portrayed as a puppet, not a CEO.

Whitman responded with a statement saying Brown was actually more like Schwarzenegger, and an ad painting Brown as a puppet, after the jump. 

Related Topics: jerry brown, meg whitman, Uncategorized
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  • certifiablylazy

    All of the republican heads seem to be stuck on a vicious rinse and repeat cycle. I think I saw something where the Repub’s pitching the roadmap pledge of america junk where lined up against their past selves saying the exact same things years/months ago.
    .
    Nothing is going to change.

  • bobell

    The ad’s an interesting variant on the cable networks’ practice of contrasting what someone said a while back with what he or she is saying now. They’ll have John Boehner demanding a reduction in the deficit followed by John Boehner saying that the deficit doesn’t matter when it comes to keeping taxes for the rich at current levels. (That happens to be a Republican example, but the same thing is easily done with Democrats.)
    .
    The falsehood in the ad is the implication that there’s something unusual about Meg Whitman’s parroting the Governator’s talking points. There’s nothing in that ad that you can’t turn up coming from a dozen different people, Democrats as well as Republicans, even if you insist that it be literally verbatim and therefore limited to Californians. Open it up to parallel comments about other states and you should be able to find many dozens.
    .
    But of course the average TV watcher isn’t going to be thinking about that. Which makes the ad far more devastating than it ought to be. Whitman’s puppet ad is far less effective. Who is so ignorant of politics at all levels of government as to need reminding that unions favor Democrats?

  • thomasrial

    If this politician had been Vice President Joe Biden, the Right and GOP would be frothing at the mouth over his “plagiarism”.

    But this goes beyond mere para-phrasing without citation, and it’s just plain weird. Obviously, this is another GOP Candidate who can’t think for herself.

  • stuartzechman

    This is very cogent, very worthwhile analysis.

  • grape_crush

    Whitman’s puppet ad is far less effective. Who is so ignorant of politics at all levels of government as to need reminding that unions favor Democrats?
    .
    Not to mention the idea that “teachers are evil” being pushed here strikes a fairly discordant note.
    .
    Aside: Isn’t it interesting how the right-wing (and some in the center) just loves to demonize the core Dem constituencies of union employees, teachers, minorities, etc?

  • diecash1

    Isn’t it interesting how the right-wing (and some in the center) just loves to demonize the core Dem constituencies of union employees, teachers, minorities, etc?

    It’s been part and parcel of their messaging for decades. Why change it now? Derision is, apparently, a successful strategy.

  • http://milascurtains.wordpress.com milascurtains

    Agree.
    That is The Best Ad.
    In fact confirming , that NOT for CA only, but national Wide GOP is offering the same old crap.

    They really do not have anything to offer.

  • liberalmeltdown

    Whitman uses the same handlers as Benedict Arnold. She’s a dope. She’s not a conservative. She is the typical California RINO. A left of center paper mache politician.
    .
    But Jerry Brown, is the worst. He will finish off what is left of the economy in CA. It’s going to look like the dust bowl of 1936 in reverse.
    .
    The amazing thing about CA is that elections are still decided on ads like these and nothing else. It is understandable, because these two candidates have the exact same platform other than jobs and how to create them. But, places like where I am where unemployment is over 14% you would think that people would figure it out.

  • apr2563

    Michael, I posted the Brown ad here a couple of days ago. I stated I felt it would stop Whitman politically.
    .
    As a California resident, we have felt the Whitman advertising tsunami. She advertises in my part of the state, even though the television market she is reaching is overwhelmingly democratic. Republicans rarely advertise here for state or national offices. But when you have over $100 million to spend on a vanity candidacy, what the heck.
    .
    I can’t predict what Jerry Brown will do as governor. I do know we can’t afford another governor who considers unions, teachers, nurses, government workers as untrustworthy special interests but corporations as friends of the people.
    .
    Comparing Whitman to Arnold is fine by me. It may be simplistic but it works.

  • liberalmeltdown

    April, simplistic seems to be your modus operandi. You still like Jerry because he looks like Tommy Smothers?
    .
    How can you not be able to predict what Jerry Brown will do? He has a long history of what he does. He raises taxes and stops jobs. He has filed suit to stop construction projects. He is in favor of the one million jobs killing bill ab 32. Come on.

  • apr2563

    Oh liberalmeltdown, get over my Tommy Smothers comment. If you don’t get irony, you are hopeless.

  • liberalmeltdown

    OK, what about the meat of my comment April. You seem to ignore anything meaningful.

  • brittanicus01

    AMNESTY–IF DEMOCRATS RETURNED TO WASHINGTON.

    The Liberal Democrats agenda in the first Senate session is sure to be the passage of AMNESTY, containing within the text AgJobs (for Farm guest workers) and the Dream Act. Self- Confessed Senator Harry Reid is determined to confront the 15 million unemployed Americans with this menacing referendum. What Reid and the Democrats haven’t revealed or the Liberal oriented press, the cost of processing this illegal Immigration law anticipated to be 2.6 Trillion dollars. This projection came from the non-profit group called the Heritage Foundation. This incredulous sum of money will be added to the US treasury shortfall of around 13 Trillion dollars and climbing. We are sitting on a financial powder keg and Incumbents Sen. Reid (NV); Boxer (CA); Feingold (WI); Bennett (CO); Inouye (HI)Lincoln (AR)); Mikulski (MD); Gillibrand (NY); Schumer (NY) Wyden (OR) Leahy (VT); Murray (WA) and Majority Speaker Pelosi.

    Judging from their voting records on the website–ALL THE ISSUES, other than Gillibrand, who no voting record on Illegal Immigration. The rest of the sitting Senators have voted for funding Sanctuary Cities, Public welfare benefits and allowing illegal aliens to participate in our Social Security. But this is by far not the limit to these treacherous moves by Democrat-Senate, as they all agree on forcing through a Path to Citizenship. Nobody should be rewarded for breaking our laws. Every new candidate for office better beware of the fact, that THE TEA PARTY will be observant of their voting on all issues, including a demand for transparency as nobody is immune from being unseated. The Tea Party will not be corrupted by the special interest lobbyists, the powerful and elites in either party. They will not owe favors to trade unions, or any other business entity, as the Tea Party is the essence of all Americans.

    That goes for new Politicians, Governors, Mayors, Police Chiefs and other elected officials in office. .Gubernatorial hopeful Jerry Brown is pro-Amnesty, so is Gavin Newsom, and have all catered to illegal immigrants by granting them access to welfare and all social services. This is a financial effrontery to all citizens and legal residents and should not be tolerated. The Federal government has been paying an estimated $113 billion dollars in benefits annually and it is still rising. There is another $60 Billion that leaves America in remittances in illegal workers wages and is not taxed. These amounts do not cover the State, county and municipal supplementary cash payments.

    As American citizens we need to keep a close eye on all polling stations, and a keen inspection of absentee ballots. California and Nevada especially as these states are well acquainted with illegal voting in prior years and have massive populations of foreigners, who will violate the law. GOOGLE–Voter Fraud, Illegal Immigration, add any additional words and decide your vote. Not the Liberal lies. Me–I am fed up with being “politically correct,”for the extremist fringe groups of Liberal usurpers have tried to suppress our Free Speech. The majority of our politicians have become arrogant, disrespectful to the taxpayer and believe themselves untouchable.

    The Department of Homeland Security (DHS) may quietly be in the process of issuing a “backdoor amnesty” for illegal immigrants, by dramatically reducing the number deportation hearings in federal courts. Instead of being ordered to appear before a judge, many cases against illegal aliens are simply being dismissed.

  • apr2563

    I’ll address your comments when you link to some facts.
    Garbage in, garbage out.

  • herby002

    Hello, brittanicus01.

    You state a number of outlandish supposed facts. Please give us links to sites that prove that what you say is/was/will be true…

    Waiting.

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