Yesterday, I caught a new spot for Campbell’s soup that boasts of the company’s “farm-grown ingredients.” I did a double take. “Farm-grown ingredients”? As opposed to what? Test-tube carrots? Magically conjured potatoes? I imagined Peggy on Mad Man presenting the idea to Don Draper. The scene did not end well.
I mention this only as a way of saying that not all copy is written equal. Take this new ad for Democrat Jack Conway, who is running for senate against Republican Rand Paul in Kentucky.
“Rand Paul is off the wall,” says the older lady as she throws up her hands. Slogans like that could sell some soup.