Facebookers Beware (or At Least Aware)

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The cover story in the next dead-tree issue of TIME is about Facebook – why it’s scary and taking over the world faster than you can say “status update.” A bit of hyperbole, but the story’s worth a full read. (Check your privacy settings, people.)

It’s true that social networking and the implications of sharing personal information online is hardly uncharted waters – as the Onion delights in pointing out – but Dan Fletcher’s story also delves elsewhere. He looks into the profitability of 500 million users eagerly cataloguing their lives on the Web and Facebook CEO Mark Zuckerberg’s “paternalistic” sense of privacy.