After Passage, Health Insurers Pivot, Prepare To Back Health Care Reform

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From my new story on Time.com:

The health-insurance industry, which spent months campaigning against Democratic health reform, has shifted focus in the wake of its passage, pivoting from opposition to making sure the new law succeeds beyond most expectations.

America’s Health Insurance plans will participate in a new group, provisionally called “Enroll America,” to encourage people to get the new government-subsidized health insurance. Read the story here.