Carly Fiorina Releases Rare Psychedelic Attack Ad

The best way to view California Senate Candidate Carly Fiorina’s awesomely bizarre new primary campaign ad–which includes shots of an alien robot sheep, or something–is by pressing play on your cassette tape of Pink Floyd’s Dark Side of The Moon just as you click play on YouTube.

The coolest part of the whole thing is that Fiorina is positing fiscal conservatives as sheep, which is a bit like Barack Obama running a spot that posits liberals as leeches or lizards. Also, is it weird that the ad never shows Fiorina’s face? Is it better that voters know their candidates by the backs of their heads? More please, more.

ALSO: I must state the obvious: The odd genius of the ad is that it is so weird that you will click on it online, and bloggers like me will link to it. The message is delivered.

Related Topics: Carly Fiorina, tom campbell, Uncategorized
  • Latest on Swampland

    Pete Souza / The White House via Getty Images

    Political Picures of the Week, May 18-25

    TIME’s photo editors bring you the best pictures of the past week from the Beltway and beyond.

    Obama Administration Blocks Global Health Fund To Fight Disease In Developing NationsHuffPost Politics

    From left: AP; ABACAUSA

    The Phony War: Obama and Romney Are Debating Character, Not Policy

    More than five months from Election Day, the back-and-forth about Mitt Romney’s record at Bain already feels played out. Unfortunately, there’s good reason to expect the campaign continues in this vein indefinitely. Neither Barack Obama nor Mitt Romney are terribly interested in dwelling on policy platforms. Romney’s plan to slash spending and keep taxes low on the wealthy isn’t especially popular, at least not at any level of detail beyond a blithe promise to shrink the deficit. Meanwhile, Obama’s signature first-term achievements, like health care, the stimulus and Wall Street reform, are all unpopular or tricky to sell. (The Dodd-Frank bill is the most popular of these, but hyping it means offending wealthy donors.) So what we’re getting instead is a superficial duel about character–and, worse, one that’s based on the largely false premise that the better man can better “manage” the economy back to health.

  • queencersei

    I worked at HP during the Carly years, right as the tech bubble burst. I know it has become common to bash on her leadership during that time. But as someone who was there, I can tell you that her policies totally destroyed the moral of her employees. I don’t know if California can afford her kind of ‘leadership’.

  • rustyreturns

    “California Senate Candidate Carly Fiorina’s awesomely bizarre new primary campaign ad–which includes shots of an alien robot sheep”

    .
    Now come on Michael. This is a great ad for the people in California. The nutjobs who make up the majority of the 9/11 truther’s like apr2563 right here on this very sight will gobble this up like a fat woman at a pie eating contest.
    .
    Tell the truth Michael. It was really that dude crawling around on hands and knees in his sheep costume that got you so worked up!!!
    .
    Next up Ladies and Gentlemen, how Carly Fiorina will depict Barabaraaaaaa baa baa Boxer!!!!
    .
    AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

  • square1

    It is hard for me to put into words how bad that ad was. Ordinarily I don’t blame candidates too much for bad ads. I want a policy expert with good judgment not a V.P. from McCann Erickson.

    That being said, that was one of the worst ads I have ever seen and it is hard for me to not question the judgment of anyone who would sign off on that crap.

    Carly Fiorina is amazing. Most people who have reached a certain level of achievement, even if you don’t like them, agree with them, or share their values (e.g. Dick Cheney, Hank Paulson, or Roger Ailes), you can’t deny their talent.

    I simply do not get what Fiorina brings to the table in any respect.

  • Ivy_B

    Wow. That is bizarre.

    All that research that says the problem with trying to refute a lie is that every repetition of the lie reinforces that part in peoples mind. I’ll bet a study of this would find that what people remembered from this is Tom Campbell.

  • kevin

    Republicans tend to fail upward. The fact that she destroyed HP is only seen as a good sign by them.

  • stuartzechman

    Michael Scherer:
    .
    This is an amazing ad.
    .
    At the end of it, I felt the way that I remember feeling the first time that I saw the Teletubbies –still awake at 7 am from the previous day and night’s worth of hallucinogenic experience. There is no question in my mind that truly appreciating the Fiorina campaign’s offering requires at least a moderate level of influence of psychoactive drugs.
    .
    This is one of the best campaign ads I have seen in a long, long time. It was like the original Star Wars of campaign ads. It was 1978 again. I’m actually going to try watching this to Dark Side of The Moon.
    .
    Actually, this wasn’t a campaign ad, it was a campaign performance art piece.
    .
    Yes, more please, more.
    .
    …And, by the way:

    Barack Obama running a spot that posits liberals as leeches or lizards

    If Rahm’s still around by the time the 2012 campaign launches, we won’t merely see liberals symbolized by stoats or slugs, we’ll most likely also see liberals portrayed as special needs students.

  • queencersei

    My whole team was replaced by less expensive temps. Who we were made to train. Last I heard they had all been laid off and the department was sent to Costa Rica.

  • grape_crush

    “Well, what am I supposed to do? You won’t answer my calls, you change your number. I mean, I’m not gonna be ignored, Tom Campbell!”

  • gregcagle

    I was also at HP during Carly’s tenure. I suggest anyone who is interested in a clear eyed view of what happened read the relevant chapters of “The HP Phenomenon”. I’m no Carly fan, and I think that now, like at HP, she’s in over her head.

  • square1

    Naturally I will defer to Stuart’s authority on the psychedelic/pharmacological aspects of the ad.
    .
    WRT Star Wars, the crazy-eyed sheep definitely seemed to be inspired by the Jawas.

  • apr2563

    Rusty there you go with your giggling again.
    Have you seen your doctor lately? Can you point to anywhere in any of my comments that you can find I was a 9/11 truther or even commented on that myth?
    But, tee hee, if that’s another one of your fantasies, it’s ok.

  • jcapan

    Repug on repug = must see TV. Thanks for sharing. I say it’s an awesome ad. Her past history/actual politics are irrelevant in declaring the optics good.

    That said, IMO, a republican in CA who even considers a tax increase (given that Prop 13 has wrecked the state) would get my primary vote. But she’ll sell really well in delusional circles that think the gov’t is the enemy and its crippling lack of revenue is a sane perm. solution. And, I’m sure, had she been in the senate during the Bush tenure she’d have voted against his trillions in defense spending or Medicare Part D. I trust that she’ll stick to her convictions, if elected, when led by a big spending republican like Bush.

  • apr2563

    If you remember, Fiorina was a total failure as a surrogate for McCain. They had to pull her off public appearances during the campaign. I had to go to a meeting at the HP plant in Sacramento after the fall, what a sad site.

  • hellslittlestangel

    The ad strikes me as the kind of thing that Glenn Beck might consider high-brow, artistic and nuanced — in other words, stunningly moronic.

  • apr2563

    It is going to be fun having Jerry Brown as Governor
    again.
    I have always sort of admired Tom Campbell. He is pretty independent and reasonable. If a Republican had to win the special election, it would have been preferable to the Gropenator.
    Ahnold, who was to solve everything, took our state into fiscal ruin along with the stupid initiatives in this state that keep getting us in deeper and a totally insane Republican party. Ahnold was going to avoid special interests. By that he meant unions, teachers, police, nurses but not big business, he loves those guys. Listen, the Dems may be a little corrupt but at least they have some knowledge of how government works. Ahnold helped fill a pothole once.

  • http://www.indecisionforever.com/2010/02/03/carly-fiorinas-new-ad-was-heavily-influenced-by-eisenstein-and-murnau/ Carly Fiorina's New Ad Was Obviously Heavily Influenced by Eisenstein and Murnau | Indecision Forever | Comedy Central

    [...] Carly Fiorina wants her campaign website to be called FCINO.com? Really? (via Swampland) AKPC_IDS += "21784,"; TAGS: California, Carly Fiorina, Senate, Tom Campbell Related [...]

  • bobcn1

    Hewlett-Packard has made their opinion of their former CEO pretty clear. They’ve contributed the maximum legal amount to guess who’s campaign.

    If you guessed Fiorina you’re wrong. All of the money ($10,000) went to Barbara Boxer (link). Fiorina got nothing.

  • stuartzechman

    Naturally I will defer to Stuart’s authority on the psychedelic/pharmacological aspects of the ad.

    Thank you.

  • Friar Tuck

    I’m reminded of the Rolling Stones’ “Mother’s Little Helper,” which reminds straight people to leave drug abuse to the professionals.

  • Friar Tuck

    Good Night Nurse! I used the word ‘remind’ twice in the same sentence.

  • bobcn1

    Campbell’s speaking style makes him sound reasonable. Unfortunately, all he seems to offer is 1980s republican orthodoxy. He doesn’t have much appeal to the rabid right (which has become more extreme since then). He also doesn’t offer much to the rest of us.

    I heard him speaking on a call in show last week. He was asked if there were ANY gop filibusters in the senate that he would not support. He went into a long winded discussion of gop talking points and skillfully avoided the question of filibusters completely. He didn’t have the guts to give a straight answer so he used a standard hack politician’s shuck ‘n jive.

  • apr2563

    You are right. He is not too inspiring. And, at times, from my point of view, he has entered the dark side. He is not someone I would vote for. But, compared to the “purity” police who run the CA Republican Party, he is at least somewhere in the land of reality.
    I live in a very conservative district in CA. In the last election the Reps voted in a man who has never lived in our district, in fact lives 100s of miles away from the district, didn’t have a clue about community needs but, was PURE.

  • carpevis

    I’m a registered Independent and I am unrepresented in the United States. I will shortly be removing my name from the voter registration roles.

    This is a country of two parties. The left and the right. Extremist views, polarized politics and a lack of clarity haunt the US political machine. Dollars run the country and to those who claim to represent the people, “principle” is the sum of money special interests have invested in them and not the standards to which those politicians hold themselves.

    We moderates in the middle have no voice, no one to turn to, no choices except the devil and the deep blue sea. When neither side are an acceptable option, I will choose none of the above.

  • apr2563

    Here is something equally as amusing. O’Keefe, the hero of Fox and the right, a little history
    http://www.salon.com/news/james_okeefe

  • stuartzechman

    We moderates in the middle have no voice…
    .
    You “moderate” whats?
    .
    Are you moderately liberal?
    .
    Are you moderately conservative?
    .
    You mean that you’re radical centrist, don’t you, given that you’re quite extreme in your denunciation of left and right?
    .
    Are you the “Radical Middle” that Joe Klein writes about in “Stalking The Radical Middle” ( link to Joe Klein’s 1995 piece )?

  • apr2563

    carpe, how pathetic. I can’t get my way, whatever that is, so I quit.

  • http://fourlegsrgood.wordpress.com fourlegsgood

    I don’t think people clicking on it to mock her should count as some sort of PR win.

    The whole thing reminds me a little of the Australian film Black Sheep. Without the humor.

    carpe, you’re a fool. If you’re not in the game, then you have no right to bitch. I’m a little sick of this, “I’M GONNA TAKE MY TOYS AND GO HOME!” nonsense.

  • apr2563

    The great Molly Ivins once said that whenever she saw Schwarzenegger he reminded her of a condom stuffed with walnuts. Oh, I wish she was still with us. What would she have to say about Carly.

  • http://www.124monkeys.com Sean DeCoursey forgot his password

    Actually, that ad made me want to vote for Tom Campbell. California is so fiscally messed up because of what Prop 13 did to their property tax structure, and this guy wants to raise other taxes to make up the revenue shortfall.
    -
    Is it wrong to like the guy who’s supporting paying for spending with taxes? You know, revenue in, spending out? I don’t get why thats being portrayed as a bad thing. We kind of need more adults like that in every part of government right now.

  • sambam23

    carpevis writes “This is a country of two parties. The left and the right.”

    Actually not. The two parties in this country are both corporatist, big-business parties – the right and the extreme right. With the nutjobs in the GOP driving that party closer to the cliff ever day.

    So in that context would youe xplain what you mean by “moderate”? You seem to imply that you fall somewhere in the middle? What would your “moderate” solution be to:
    - Healthcare
    - Climate change
    - Deficits
    - Education

    I’m always curious what solutions these so-called independents really have (if they have any, that is).

  • infopolguy

    Check out this new website on Carly Fiorina’s failed record as CEO of HP!

    http://carlyfailorina.com

  • bobcn1

    ‘I simply do not get what Fiorina brings to the table in any respect.’
    .
    Money

  • http://radicalnota.wordpress.com radicalnota

    Carpevis,

    None of the Above (NOTA) is actually a viable option as a write in candidate for federal elections. If enough people were to actively withdraw their consent instead of either playing the rigged electoral game by voting for one of the 2 party candidates or not voting at all.

    A vote for NOTA by enough people would send a HUGE message to our bought and paid for politicians. It’s a vote of no confidence and it could be very effective if enough people do it.

    RadicalNOTA
    http://www.radicalnota.wordpress.com

  • Cliff

    I award carpevis the World’s Tiniest Violin of the Day Award:
    .
    http://www.milkmanthefilm.com/akirawing/img/Worlds%20Smallest%20Violin.jpg

  • carotexas1
  • rustyreturns

    Hey how’s that new John Edwards’ new sex video going? Are the sales brisk?
    .
    How bout it april2563? Do you think it will hit the top 10 on the Porno Oscars for 2010?

  • http://www.grey-cat.com/ judielaine

    I believe you meant the Pink Floyd album Animals. Track, Sheep.

    Except it’s 10 minutes long so you have to watch the ad three times.

  • the committee

    “The coolest part of the whole thing is that Fiorina is positing fiscal conservatives as sheep, which is a bit like Barack Obama running a spot that posits liberals as leeches or lizards.”
    .
    That’s not, actually, what she’s doing. She’s saying “fiscal conservatives,” whatever that is, are lying when they call themselves by that name.
    .
    And no, it would be more like Obama running an ad claiming that Bernie Sanders isn’t really a socialist because he has worked with Democrats.
    .
    God you’re an idiot, Scherer.

  • dhydar

    Spam alert! Which ACORN office employs you, apr?

  • apr2563

    I’d be proud to be a member of Acorn. O’Keefe’s allegiances are a little too third reich for me.

  • http://blog.stanfordreview.org/2010/02/04/allegorical-livestock-featured-in-new-fiorina-attack-ad-campaign/ Allegorical Livestock Featured in New Fiorina Attack Ad Campaign | F i a t Lux

    [...] Campbell. So they created a campaign ad that will never be forgotten. Time blogger Michael Scherer calls it “psychedelic.” At the end comes the “evil, menacing, vaguely cybernetic sheep with glowing red eyes.” [...]

  • sacredh

    If you play it backwards you can hear “Greenspan is dead. Miss him. Miss him.”.
    .
    Thanks to you folks for some funny comments.
    .
    FT: As for your “Mother’s Little Helper” reference and the “leave drug abuse to the professionals…. call me Dr. SacredH.
    .
    SZ: I’d taken more trips than any Secretary of State could even dream about.

  • kbanginmotown

    The 2008 campaign’s 60-second spot of Mike Gravel staring into the camera, then walking away and tossing a stone into a pond without ever saying a word was…er, groundbreaking at the time as well.
    .
    However, like Fiorina’s Jawa-sheep ad, at some deep level you wonder: “You’re OK with…this?!?

  • http://aroundthesphere.wordpress.com/2010/02/04/teamdemonsheep/ #teamdemonsheep « Around The Sphere

    [...] Michael Scherer at Swampland at Time: The best way to view California Senate Candidate Carly Fiorina’s awesomely bizarre new primary campaign ad–which includes shots of an alien robot sheep, or something–is by pressing play on your cassette tape of Pink Floyd’s Dark Side of The Moon just as you click play on YouTube. Jim Geraghty at NRO: I think it’s destined to be remembered as a classic. It combines what sounds like the soundtrack to “The Exorcist,” a narrator who sounds like he’s imitating Morgan Freeman with the stratospheric dudgeon of Keith Olbermann’s “Special Comments,” and then the grand finale: evil, menacing, vaguely cybernetic sheep with glowing red eyes. Two minutes and thirty seconds into the video, you will be screaming, “What the hell is that?!?” and reaching for any available firearms. [...]

  • sacredh

    Maybe she was trying to appeal to the medical marijuana crowd. She could also be making a play for the Dr. Doolittle enthusiasts. She’d get more votes if she just came out and said “Vote for me and I’ll give you a handjob”.
    .
    I love these dead threads. Nobody reads them and you can say whatever you want to.

  • http://rbicmsblog.reedbusiness.com/elogic_1300000330/2010/02/04/demonsheep-carly-fiorinas-amityville-horror-remake/ TV Crush » Blog Archive » #demonsheep, Carly Fiorina’s Amityville Horror Remake

    [...] Scherer of Time Mags Swampland blog recommends viewing while listening to Pink Floyd’s “Dark Side of the [...]

  • johnchip

    Finally a 21st century political ad!
    Whoever found this offensive, psychotic or psychedelic never read the Greek or even Shakespeare tragedies that should have taught us all many lessons we still don’t seem to admit to.
    Great ad. Great talons for the new harpies of political ads.. Make the populice wake up and use their heads, not their palin-esque gun polishing alchoholic syndrome double-wide guts.

  • http://gradunza.wordpress.com gradunza

    With the right music in the background, you could have told me that it was a freshman video project from the 1980s, and I would have believed it. One thing it almost got right, but barely missed, was a weird metalic vibratto in the female voice at the beginning. Still, it was true to the genre right up until the end, where the cheesey wolf costume indicated that the money had all been blown on trips to the psyche-delicatessen and the editor was back home listening to the refrigerator while sitting on the kitchen floor clutching a bag of corn chips.

  • http://botd.wordpress.com/2010/02/05/top-posts-1379/ Top Posts — WordPress.com

    [...] Carly Fiorina Releases Rare Psychedelic Attack Ad The best way to view California Senate Candidate Carly Fiorina’s awesomely bizarre new primary campaign [...] [...]

  • http://swampland.blogs.time.com/2010/02/05/the-man-behind-demon-sheep-and-its-subliminal-jimmy-buffet-message/ The Man Behind Demon Sheep (And Its Subliminal Jimmy Buffet Message) – Swampland – TIME.com

    [...] on the interwebbing of late about the amateur absurdity of the Carly Fiorina Demon Sheep ad. (I chimed in myself on Wednesday, suggesting that people watch it while playing Floyd's Dark Side of the Moon for full [...]

  • http://swampland.blogs.time.com/2010/05/06/dscc-doubles-down-on-demon-sheep/ DSCC Doubles Down on “Demon Sheep” – Swampland – TIME.com

    [...] fred davis, republicans, senate, tom campbell In a gambit to recapture the fascination with Carly Fiorina's bizarre web video, the Democratic Senatorial Committee has thrown together this number to prebut the California [...]

  • http://blogsh.ophir.org.il/?p=262 HP קונה את Palm? אין מצב! « בלוגש

    [...] את "הדרך של HP", מיזגה אותה עם קומפאק והמשיכה לעשות סרטוני וידאו של רובוט כבשה חייזרי. אז הנה [...]

  • http://www.browseblog.com/8319/is-this-carly-fiorina-offering-the-worst-political-ad-ever/ Is This Carly Fiorina Offering The Worst Political Ad Ever? | BrowseBlog

    [...] magazine blogger Michael Scherer writes that the “best way” to view Fiorina’s “awesomely [...]

  • http://test-blog-852.info/wptb2/?p=4291 Is This Carly Fiorina Offering The Worst Political Ad Ever? « News, Articles and Information

    [...] magazine blogger Michael Scherer writes that the “best way” to view Fiorina’s “awesomely bizarre new primary campaign ad — [...]

blog comments powered by Disqus