This is the playbook: Democrats go populist (drug companies, Wall Street, the rich) while Republicans rail against the “machine.” The latest ads from Massachusetts:
Scott Brown’s response to Martha Coakley after the jump.
Now imagine that you are not a partisan. Like most of the undecided, you don’t care much for politics, are annoyed by both parties, are unhappy with way things are going, hate that the Patriots lost and still don’t know whom to vote for. These ads interrupt your local news. Which way do they push you?