As a proud Saturn owner (despite the fact that my husband keeps threatening to push the wheezing car into the Potomac), I found this commercial running during the NCAA Tournament endearingly sad. Hey, everybody–we’re not dead yet! We’re still around! Don’t forget about us!
What I didn’t realize, until I read Joseph Szczesny’s Time.com story today, is that the ads are intended not just to convince consumers to rush out and buy themselves a Vue hybrid, but also to pitch the line to a foreign car company that might take Saturn off GM’s hands. As with said Vue, I bet you could pick it up for a bargain price these days.