Selling The Obama Brand

Atlanta biotech executive Kirk Dornbush is a very big second-generation Democratic fundraiser. (His dad was Bill Clinton’s ambassador to the Netherlands.) But around the Obama headquarters, Dornbush is known as the “chum king.” He has spent much of this year traveling the country setting up tables at rallies, where he sells Obama-themed merchandise. The campaign calls them “chum stores,” because they really act as bait. Every time someone buys, say, a $3 key chain, they fill out a form in which they become an official campaign donor–and the campaign harvests their contact information. (I wrote about this operation a few months back in the magazine.)

Anyway, I tracked Kirk down here at Invesco (He offered me a seat near his, but it turns out the writing press has a better spot than the Fat Cats), and asked him what he thought of all those bootleg Obama merchandise vendors I passed in the line outside Invesco. Turns out he’s not too bothered. He says the campaign has sold well over $1 million in official merchandise here in Denver this week. Another woman bought 738 buttons from him. He says his first sale this week was to a guy who picked up $760 in Obama stuff, and that when he got his first box of 1,500 Obama/Biden buttons yesterday, it sold out in 15 minutes.

Still, they might want to consider Obama in a Bottle.

Related Topics: Uncategorized
  • Latest on Swampland

    Image: Mark Halperin interviews Mitt Romney

    Romney Defends Bain Record, Hits Obama on Economy: ‘He Just Doesn’t Have a Clue’

    Mitt Romney lashed President Obama’s economic stewardship in an interview with TIME’s Mark Halperin on Wednesday, deflecting attacks on his years as a private equity executive and laying out how he hopes to take control of the economy as soon as he’s sworn in, should he defeat Obama in November.

    Lewis Eisenberg, Major Romney Donor, Accuses Obama Of Demonizing Wall StreetHuffPost Politics

    Image: Presidential candidate Mitt Romney

    Mother of Mitt: How Lenore Romney’s Failed Campaign Shaped the Presumptive Republican Nominee

    This week’s TIME cover story, “The Mother of the Mitt Campaign,” tells the tale of how Lenore Romney’s 1970 run for U.S. Senate may have made a bigger impression on the Republican presidential candidate than his years spent as the son of a governor. Mitt’s father lost his own presidential bid, but it was the lessons from his mother’s loss that are more instructive as Romney enters the campaign stretch.

blog comments powered by Disqus