The McCain campaign is being ridiculed lately for enticing supporters to post (positive) comments about McCain on blogs to earn points which are then redeemed for exciting John McCain merchandise. Yeah, rewarding supporters with points for being helpful to the campaign is really desperate. And giving people pre-written talking points to disseminate? Surely a sign of ideological bankruptcy.
From what I gather, the major objection to McCain’s points-for-blogging scheme is that people actually receive something of some monetary value in exchange for their hard work, whereas Obama’s volunteers simply bask in the glow of their smug self-satisfaction, which the MasterCard commercials tell me is “priceless.”
The question is whether the McCainiacs would be doing it anyway. It’s one thing to get a gift from your boyfriend, quite another to find cash on the table the next day.
