On Friday, John McCain told reporters on his campaign bus that he had issued a clear directive to his people about negative campaigning: “Don’t.” His chief ally in the state, Sen. Lindsey Graham, elaborated. “You don’t need to tear anybody else down to get the votes for John McCain,” he said, as the bus approached [...]
A stray moment from my notebook: Yesterday on the bus with John McCain the talk turned to the evangelical Christian vote in South Carolina. “The greatest fear of evangelicals is radical Islamic extremism,” McCain told us, focusing on his own national security strengths. Then he corrected himself. “That is their greatest–not fear. That is their [...]
So that’s why all the Mitt house parties smelled like Yankee Candle Company factories: Similarly, another experiment used a cookie-scented candle to further gauge whether appetitive stimulus affects consumer behavior. Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new [...]
Noam Scheiber raises a really important point about the danger to Barack Obama’s campaign of the current racial skirmishing. A good part of Obama’s appeal–in fact, as Shelby Steele has argued–a good part of the subconscious exhilaration of white voters has been the post-racial nature of Obama’s campaign. The color of his skin became an [...]
