Rudy Giuliani and the Company He Keeps

It’s one of the great unexplained frustrations of the Obama presidency: Perhaps the most telegenic political leader of his generation has not been able to recruit a bench of top-flight, telegenic spinmeisters–called “surrogates” in the business–to fight his battles on cable and network television.

His top two economic spokespeople during the great decline of 2009–Larry Summers and Tim Geithner–had minds that chafed at the remedial logic of televised debate and voices that mumbled through talking points. His most able economic debater, Austan Goolsbee, had some success but then gave up the White House to return to Chicago and the academy. His top political spokesmen–Robert Gibbs, David Axelrod and David Plouffe–deliver a punch as hard as anyone, but for the same reason rarely elevated the President’s case beyond the ring. His Vice President, Joe Biden, hits his marks, but only when he is on message. The DNC chairwoman, Debbie Wasserman-Schultz, struggles to transcend her Congressional roots. And Bill Daley, the President’s erstwhile chief of staff who was hired in large part because of his surrogate chops, faded from the scene after few unremarkable Sunday show appearances.